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    • Digital Marketing

    筛选依据

    ''digital marketing'的 646 个结果

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      Google

      Google Digital Marketing & E-commerce

      您将获得的技能: Marketing, Sales, Entrepreneurship, Communication, Digital Marketing, Strategy and Operations, Leadership and Management, Research and Design, Strategy, E-Commerce, Market Research, Media Strategy & Planning, Social Media, Web Development, Back-End Web Development, Data Analysis, Business Analysis, Human Computer Interaction, Search Engine Optimization, Advertising, Business Communication, Writing, Customer Success, Professional Development, Survey Creation, Big Data, Cloud Computing, Data Management, Data Mining, Data Visualization, Financial Analysis, General Statistics, Probability & Statistics, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Storytelling, Supply Chain and Logistics, User Experience, Web Development Tools, Accounting, Brand Management, Influencing, Public Relations, Algorithms, Benefits, Computer Networking, Customer Relationship Management, Customer Support, Finance, Human Resources, Market Analysis, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Theoretical Computer Science

      4.8

      (10.3k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      Meta

      Meta Social Media Marketing

      您将获得的技能: Marketing, Communication, Digital Marketing, Social Media, Advertising, Marketing Management, Marketing Design, Brand Management, Research and Design, Business Analysis, Sales, Media Strategy & Planning, Business Psychology, Marketing Psychology, Entrepreneurship, Market Research, Planning, Finance, Customer Analysis, Advertising Sales, Leadership and Management, Design and Product, Product Marketing, Budget Management, Influencing, Strategy and Operations, Media Production, Business Communication, Customer Support, Financial Management, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.2k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      Google

      Foundations of Digital Marketing and E-commerce

      您将获得的技能: Digital Marketing, Marketing, Media Strategy & Planning, Sales, Communication, E-Commerce, Entrepreneurship, Leadership and Management, Storytelling, Strategy, Strategy and Operations, Advertising, Computer Networking, Customer Relationship Management, Customer Success, Data Analysis, Data Visualization, Finance, Market Research, Mathematical Theory & Analysis, Mathematics, Networking Hardware, Research and Design, Search Engine Optimization, Social Media, Web Development

      4.8

      (7.7k 条评论)

      Beginner · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      您将获得的技能: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (21.9k 条评论)

      Beginner · Specialization · 3-6 Months

    • 免费

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      University of California, Davis

      The Strategy of Content Marketing

      您将获得的技能: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k 条评论)

      Intermediate · Course · 1-3 Months

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      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      您将获得的技能: Communication, Computer Graphics, Entrepreneurship, Marketing, Research and Design, Social Media, Visual Design, Digital Marketing, Graphic Design

      4.5

      (1.1k 条评论)

      Beginner · Guided Project · Less Than 2 Hours

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      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      您将获得的技能: Digital Marketing, Marketing, Sales, Communication, Entrepreneurship, Leadership and Management, Strategy, Strategy and Operations, Media Strategy & Planning, Advertising, Customer Support, E-Commerce, Persona Research, Research and Design, Search Engine Optimization, Social Media, Supply Chain and Logistics, Accounting, Customer Relationship Management, Finance, Journalism, Market Research

      4.6

      (227 条评论)

      Beginner · Specialization · 1-3 Months

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      University of California, Davis

      Search Engine Optimization (SEO)

      您将获得的技能: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.4k 条评论)

      Beginner · Specialization · 3-6 Months

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      免费

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      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      您将获得的技能: Advertising, Communication, Digital Marketing, Marketing, Media Strategy & Planning, Search Engine Optimization, Social Media, Influencing, Marketing Design

      4.7

      (115 条评论)

      Mixed · Course · 1-4 Weeks

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      免费

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      The State University of New York

      Launch Your Online Business

      您将获得的技能: Marketing, Communication, Sales, Leadership and Management, Social Media, Web Development, Brand Management, Business Development, Inventory Management, Supply Chain and Logistics, Web Design, Advertising Sales, E-Commerce, Entrepreneurship, Persona Research, Public Relations, Research and Design, Search Engine Optimization, Strategy, Strategy and Operations, Writing

      4.8

      (335 条评论)

      Beginner · Course · 1-4 Weeks

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      Google

      Google Data Analytics

      您将获得的技能: Data Analysis, Statistical Programming, Data Science, Business Analysis, SQL, Spreadsheet Software, Data Visualization, Business, Data Management, Data Visualization Software, R Programming, Leadership and Management, Exploratory Data Analysis, Statistical Visualization, Change Management, Strategy and Operations, Communication, Statistical Analysis, Data Analysis Software, Business Communication, Data Structures, Tableau Software, Big Data, Cloud Computing, Critical Thinking, Customer Analysis, General Statistics, Plot (Graphics), Probability & Statistics, Small Data, Algorithms, Application Development, Budget Management, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Mining, Data Model, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, Interactive Data Visualization, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Problem Solving, Product Design, Programming Principles, Project Management, Research and Design, Security Engineering, Security Strategy, Software Engineering, Software Security, Storytelling, Theoretical Computer Science, Visual Design, Visualization (Computer Graphics), Web Development

      4.8

      (100.8k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      University of California, Irvine

      E-Marketing

      您将获得的技能: Marketing, Digital Marketing, Communication, Computer Programming, Entrepreneurship, Research and Design, Social Media, Market Research, Mobile Development, Advertising, Application Development, Data Analysis, E-Commerce, Leadership and Management, Persona Research, Sales, Search Engine Optimization, Software Engineering, Brand Management

      4.7

      (257 条评论)

      Beginner · Specialization · 1-3 Months

    与 digital marketing 相关的搜索

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    digital marketing manager
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    digital marketing specialization
    digital marketing analytics in practice
    digital marketing analytics in theory
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    1234…54

    总之,这是我们最受欢迎的 digital marketing 门课程中的 10 门

    • Google Digital Marketing & E-commerce: Google
    • Meta Social Media Marketing: Meta
    • Foundations of Digital Marketing and E-commerce: Google
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • The Strategy of Content Marketing: University of California, Davis
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Search Engine Optimization (SEO): University of California, Davis
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Launch Your Online Business: The State University of New York

    您可以在 Marketing 中学到的技能

    市场(经济学) (28)
    社交媒体 (15)
    营销战略 (14)
    分析 (13)
    品牌 (13)
    营销分析 (11)
    计划 (11)
    广告 (9)
    建模 (9)
    社交媒体营销 (9)
    品牌管理 (7)

    关于 数字化营销 的常见问题

    • Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.

      For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.

      Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.‎

    • Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.

      If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”

      Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.‎

    • Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.‎

    • Having skills and experience that include knowing the fundamentals of how internet searches work, search engine optimization (SEO), content writing, video work, and social media are helpful to already have before starting to learn digital marketing. This would include the skills to do content research, including keyword research, website audits, and the ability to create content in written, video, and audio formats. To learn this, it would help to have strategic thinking and a data-driven mindset in your experience.‎

    • The kind of people that are best suited for work that involves digital marketing are people who may be creative, analytical, or both. For the creative types, there are abundant opportunities in digital marketing in video creation, creative content writing for blogs, and audio skills for podcasts. Analytical-minded people are also highly sought after in digital marketing, as they work in areas that demand high focus and concentration, like SEO, keyword research, and website analytics. Digital marketing is important, as all of us are on the internet every day. The people who are best suited to learn digital marketing are those who have smart internet skills, writing ability, and social media insights. When you learn digital marketing, you find that these skills may help you achieve your marketing goals, to bring information for websites and content around a company's message closer to the top of search results.‎

    • You might know if learning digital marketing is right for you if you are a creative or analytical professional who can work collectively with others. Digital marketing is a science and an art form that combines both skills to achieve success for clients and companies. Digital marketing might be right for you if you are into data science, search analysis, and consumer behavior. Having this interest would help you to become a search engine analyst working in digital marketing. You may also get involved in digital marketing if you are creative in nature. Having the ability to write, make audio recordings for podcasts, shoot video, and work social media will certainly align your talents with working in digital marketing.‎

    此常见问题解答内容仅供参考。建议学生多做研究,确保所追求的课程和其他证书符合他们的个人、专业和财务目标。
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