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    • Public Relations

    筛选依据

    ''public relations'的 312 个结果

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      University of Colorado Boulder

      Introduction to Public Relations and the Media

      您将获得的技能: Communication, Marketing, Public Relations, Leadership and Management, Advertising, Entrepreneurship, Brand Management, Computer Architecture, Computer Networking, Journalism, Network Architecture, Sales, Storytelling, Strategy, Strategy and Operations, Planning, Supply Chain and Logistics, Writing

      4.6

      (221 条评论)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      您将获得的技能: Marketing, Advertising, Communication, Media Strategy & Planning, Business Analysis, Business Psychology, Customer Analysis, Marketing Psychology, Brand Management, Digital Marketing, Marketing Management, Public Relations, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (2.2k 条评论)

      Mixed · Course · 1-4 Weeks

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      University of Colorado Boulder

      Principles of Public Relations

      您将获得的技能: Communication, Marketing, Public Relations, Leadership and Management, Entrepreneurship, Advertising, Computer Architecture, Computer Networking, Network Architecture, Sales, Strategy, Strategy and Operations

      4.7

      (206 条评论)

      Beginner · Course · 1-3 Months

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      Google

      Google Digital Marketing & E-commerce

      您将获得的技能: Marketing, Sales, Entrepreneurship, Communication, Digital Marketing, Strategy and Operations, Leadership and Management, Research and Design, Strategy, E-Commerce, Market Research, Media Strategy & Planning, Social Media, Web Development, Back-End Web Development, Data Analysis, Business Analysis, Human Computer Interaction, Search Engine Optimization, Advertising, Business Communication, Writing, Customer Success, Professional Development, Survey Creation, Big Data, Cloud Computing, Data Management, Data Mining, Data Visualization, Financial Analysis, General Statistics, Probability & Statistics, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Storytelling, Supply Chain and Logistics, User Experience, Web Development Tools, Accounting, Brand Management, Influencing, Public Relations, Algorithms, Benefits, Computer Networking, Customer Relationship Management, Customer Support, Finance, Human Resources, Market Analysis, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Theoretical Computer Science

      4.8

      (10.3k 条评论)

      Beginner · Professional Certificate · 3-6 Months

    • 免费

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      University of London

      Global Diplomacy – Diplomacy in the Modern World

      您将获得的技能: Communication, Marketing, Negotiation, Sales

      4.7

      (4.3k 条评论)

      Mixed · Course · 1-3 Months

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      Google

      From Likes to Leads: Interact with Customers Online

      您将获得的技能: Communication, Entrepreneurship, Leadership and Management, Marketing, Sales, Social Media, Strategy, Strategy and Operations, Media Strategy & Planning, Digital Marketing, Advertising, Data Analysis, Influencing, Public Relations, Benefits

      4.8

      (1k 条评论)

      Beginner · Course · 1-3 Months

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      University System of Georgia

      Strategies for Planned Social Change with Jagdish Sheth

      Beginner · Course · 1-4 Weeks

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      免费

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      University of Amsterdam

      Media ethics & governance

      您将获得的技能: Communication, Business Communication, Journalism, Business Analysis, Critical Thinking, Influencing, Marketing, Media Strategy & Planning, Research and Design, Strategy and Operations

      4.8

      (461 条评论)

      Intermediate · Course · 1-4 Weeks

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      IE Business School

      Branding: The Creative Journey

      您将获得的技能: Marketing, Brand Management, Research and Design, Communication, Human Computer Interaction, User Experience, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Marketing Design, User Experience Design, User Research, Persona Research, Advertising, Influencing, Storytelling, Human Resources, Journalism, People Analysis, Public Relations, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Leadership and Management, Media Production, Media Strategy & Planning, Sales, Strategy and Operations, Supply Chain and Logistics

      4.6

      (1.3k 条评论)

      Beginner · Specialization · 3-6 Months

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      Meta

      Meta Social Media Marketing

      您将获得的技能: Marketing, Communication, Digital Marketing, Social Media, Advertising, Marketing Management, Marketing Design, Brand Management, Research and Design, Business Analysis, Sales, Media Strategy & Planning, Business Psychology, Marketing Psychology, Entrepreneurship, Market Research, Planning, Finance, Customer Analysis, Advertising Sales, Leadership and Management, Design and Product, Product Marketing, Budget Management, Influencing, Strategy and Operations, Media Production, Business Communication, Customer Support, Financial Management, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.2k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      The State University of New York

      Career Self-Management Training and Certification

      您将获得的技能: Leadership and Management, Professional Development, Marketing, Brand Management, Strategy and Operations, Change Management, Communication, Entrepreneurship, Human Resources, Project Management, Public Relations, Advertising, Computer Graphics, Emotional Intelligence, Media Production, Personal Development, Sales, Social Media, Strategy

      4.4

      (499 条评论)

      Beginner · Specialization · 3-6 Months

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      免费

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      Duke University

      Advertising and Society

      您将获得的技能: Advertising, Communication, Entrepreneurship, Marketing, Leadership and Management, Sales, Strategy and Operations, Strategy, Market Research, Research and Design

      4.7

      (868 条评论)

      Mixed · Course · 1-3 Months

    与 public relations 相关的搜索

    principles of public relations
    introduction to public relations and the media
    integrated marketing communications: advertising, public relations, digital marketing and more
    the nuts and bolts of public relations
    1234…26

    总之,这是我们最受欢迎的 public relations 门课程中的 10 门

    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Principles of Public Relations: University of Colorado Boulder
    • Google Digital Marketing & E-commerce: Google
    • Global Diplomacy – Diplomacy in the Modern World: University of London
    • From Likes to Leads: Interact with Customers Online: Google
    • Strategies for Planned Social Change with Jagdish Sheth: University System of Georgia
    • Media ethics & governance: University of Amsterdam
    • Branding: The Creative Journey: IE Business School
    • Meta Social Media Marketing: Meta

    您可以在 Marketing 中学到的技能

    市场(经济学) (28)
    社交媒体 (15)
    营销战略 (14)
    分析 (13)
    品牌 (13)
    数字营销 (13)
    营销分析 (11)
    计划 (11)
    广告 (9)
    建模 (9)
    社交媒体营销 (9)
    品牌管理 (7)

    关于 公共关系 的常见问题

    • Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.

      In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.

      Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.‎

    • Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.

      Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.‎

    • Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.

      These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.‎

    • The skills and experience that you might need to already have before starting to learn public relations would include having excellent communications skills in both writing and speaking, good creative thinking skills and analytical skills, and excellent planning and presentation talents. You might also have a nose for news, an interest in top media personalities, and insights into how media operations work. To learn public relations with a more distinct business focus, one might show interest in a certain industry or have several years of experience working in the industry.‎

    • The kind of people that are best suited for work that involves public relations are people who are often extroverted and creative with a strong sense of self and knowledge of how to use their personality to help a client gain favorable media coverage. Smart, agreeable people are often well suited for work in public relations, as the work demands building relationships with many different people. Additionally, public relations has evolved to the point where social media is now the driving force for many PR efforts. So the types of people who are best suited for public relations would ideally have strong internet knowledge, social media skills, and the ability to weave words, video, and images together to create compelling messages. It would also be beneficial to be a good strategic thinker and a data-driven professional.‎

    • Learning public relations is right for you if you are a creative person who is often working with written words and promotion for podcasts, videos, speeches, and events. You may be the extroverted one in your group that seems to always help friends with promotion ideas for their schemes. If this is you, learning about a career in public relations might be a good step. Many talented writers who start out in journalism may find their way toward work in public relations, writing press releases, calling reporters, and helping their clients share their messages on social media.‎

    此常见问题解答内容仅供参考。建议学生多做研究,确保所追求的课程和其他证书符合他们的个人、专业和财务目标。
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