This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
A basic familiarity with R is recommended.
- 5 stars70.22%
- 4 stars19.08%
- 3 stars3.81%
- 2 stars1.52%
- 1 star5.34%
来自APPLYING DATA ANALYTICS IN MARKETING的热门评论
Very informative and nice presentation and interactive sessions.
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
Very informative. Good beginning to start the journey into analytics for marketers.