Chevron Left
返回到 Assess for Success: Marketing Analytics and Measurement

学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

4.6
391 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

筛选依据:

1 - Assess for Success: Marketing Analytics and Measurement 的 25 个评论(共 103 个)

创建者 Syed F H

Jul 21, 2022

创建者 Valerie C

Jul 29, 2022

创建者 Sharon M

Jul 17, 2022

创建者 Chakshu K

Jul 9, 2022

创建者 sonal r

Jul 20, 2022

创建者 Brandon R

Jun 14, 2022

创建者 Bonnie C

Aug 7, 2022

创建者 Deleted A

Jul 25, 2022

创建者 Bhargav P

Aug 14, 2022

创建者 Ashim K G

Oct 14, 2022

创建者 Adam E

May 10, 2022

创建者 Jenny K

May 10, 2022

创建者 William E

Sep 4, 2022

创建者 Vivian M

Aug 19, 2022

创建者 Marilyn P

Aug 16, 2022

创建者 Iulia T

Nov 5, 2022

创建者 thurman m

Sep 22, 2022

创建者 Susanna K

Nov 30, 2022

创建者 RAJANI K C

Jun 21, 2022

创建者 Jyl L

Aug 10, 2022

创建者 Brian M

Aug 25, 2022

创建者 Jade C

May 10, 2022

创建者 Ilona v d B

May 10, 2022

创建者 Sarah W

Aug 23, 2022

创建者 Sarah A

May 10, 2022