Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
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来自ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT的热门评论
I really enjoyed the course also it add a extra pointer in my carriers growth path
the most difficult so far. Teacher was not so intertained like previos 4 teachers
Great information. Great format for learning. Great confidence as a result! Thanks.
This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.
关于 Google 数字营销和电子商务 专业证书
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