Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
1,625 个评分

课程概述

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

HR

Jul 26, 2022

Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.

SZ

Oct 18, 2022

Attract and Engage Customers with Digital Marketing this course provide more detail knowledge aout SEO,keyword,and marketing funnel.this course very helpful and increase my knowledge more.

筛选依据:

1 - Attract and Engage Customers with Digital Marketing 的 25 个评论(共 400 个)

创建者 valerie t

May 19, 2022

创建者 Hemanth R

Jul 26, 2022

创建者 Clayton K

Jun 1, 2022

创建者 Syed F H

Jul 21, 2022

创建者 Linda N

May 10, 2022

创建者 Deanna L

May 21, 2022

创建者 Vera A O

Jul 24, 2022

创建者 Lisa S

Jul 16, 2022

创建者 Shi J

Jun 2, 2022

创建者 Leslie C

May 10, 2022

创建者 Chioma N

Jun 27, 2022

创建者 Mohammed A A

Jun 10, 2022

创建者 Bashir A M

Sep 13, 2022

创建者 Bhargav P

Jul 7, 2022

创建者 Linda R

Aug 4, 2022

创建者 Naomi M K

Sep 22, 2022

创建者 James R G

May 11, 2022

创建者 ELI

Jul 15, 2022

创建者 Nadiia M

Jul 11, 2022

创建者 nicole g

Nov 4, 2022

创建者 Maryam N H

Oct 2, 2022

创建者 AMOS M

Jun 6, 2022

创建者 Hemant K

Jul 19, 2022

创建者 Chami C

May 10, 2022

创建者 Mrinalini K

May 3, 2022