This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars74.25%
- 4 stars18.21%
- 3 stars4.55%
- 2 stars1.58%
- 1 star1.38%
来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论
very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix