This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars74.20%
- 4 stars18.25%
- 3 stars4.56%
- 2 stars1.58%
- 1 star1.38%
来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论
very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
The course in this specialization was awesome and the contents were very clear.
Examples given were very much useful, relevant and easily understandable.
Very good course with clear instruction and many productive ideals regarding B2B marketing