Chevron Left
返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
506 个评分

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据:

1 - International B2B (Business to Business) Marketing 的 25 个评论(共 97 个)

创建者 Deleted A

Jul 13, 2016

创建者 Vignesh.D

Dec 10, 2019

创建者 PRASHANT K P

Jun 2, 2019

创建者 Sourabh N

Jul 25, 2017

创建者 Rohita D

Feb 17, 2021

创建者 Rishabh B

Jun 17, 2022

创建者 121923603014 P V K

Mar 26, 2021

创建者 Allana S B

Sep 8, 2020

创建者 Shashwat A

Dec 19, 2019

创建者 Naresh C

Aug 17, 2019

创建者 OM P T

Nov 14, 2021

创建者 Oriol G

Nov 15, 2020

创建者 Marie-Caroline L

Aug 23, 2017

创建者 Madhav G

Sep 16, 2017

创建者 Parvathy M

Jun 19, 2020

创建者 SOUMYA K

Feb 18, 2020

创建者 Muhammad F A K

Aug 23, 2020

创建者 Deleted A

Apr 1, 2021

创建者 Soumyajeet K

Feb 22, 2019

创建者 IGI-ODODO O

Jun 26, 2020

创建者 Prompiriya P

Aug 1, 2020

创建者 (Thomas) T A C

May 19, 2019

创建者 Ishank C

May 27, 2020

创建者 Sanjay Y

Jan 29, 2019