Chevron Left
返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

506 个评分


This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....



Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.


26 - International B2B (Business to Business) Marketing 的 50 个评论(共 97 个)

创建者 Riaz R K

Jul 21, 2020

创建者 JOSE L

Jul 6, 2022

创建者 Sujay P

Aug 21, 2019

创建者 Vasyl R

Jun 8, 2018

创建者 Israel S

Jun 6, 2020

创建者 Fausto R d B

Mar 23, 2020

创建者 Gopala K

May 15, 2020

创建者 Kehinde D

May 10, 2020

创建者 Xavier M

Jul 2, 2020

创建者 Oluwatunmise D

May 14, 2021

创建者 Sumant D

Aug 18, 2019

创建者 Abdul-Rahman J

Apr 30, 2020

创建者 Seraphima V

May 22, 2016

创建者 Ahmed A S

Apr 20, 2016

创建者 Gabriel T E

Apr 19, 2018

创建者 Georgios R

Aug 25, 2019


Aug 21, 2020

创建者 Imrul C

Dec 24, 2020

创建者 Arshit T S

May 13, 2020

创建者 Ashish C

May 31, 2018

创建者 Saurabh K

Feb 20, 2019

创建者 Ankur K

Aug 15, 2021


Oct 17, 2020

创建者 jose m m

May 10, 2020

创建者 Deleted A

Feb 13, 2019