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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

4.6
stars
548 ratings

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Filter by:

76 - 100 of 105 Reviews for International B2B (Business to Business) Marketing

By Manuel E L d l V R

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Apr 12, 2017

Great !!

By Quỳnh N

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Sep 25, 2023

so good

By Flt L G R

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Jun 9, 2020

THANKS.

By Nithin P

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Sep 30, 2019

awesome

By sabreen k m k

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Oct 17, 2016

perfect

By Lalit V T

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Oct 16, 2023

good

By KAIWALYA J

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Jan 15, 2022

good

By SHAIKH S M A

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Apr 22, 2020

Good

By Raaj Y

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Jul 2, 2020

This is my first online course where i find Coursers finely crafted the course materials, the materials included reading Videos with translated notes to grasp, interviews of top companies CEO's and personnel's which help us to understand the depth of course and leads in right direct as well the web references which add on coverage to involve fully in subject.

Thank you Mr. Dae Ryun chang videos specially introduction video & Boxing attire.

Thank you COURSERA Management team to make learning Easy.

By April J

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Apr 9, 2016

The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.

PS. I like the funny introductions and side comments of Prof. Chang.

By Evie W

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Mar 31, 2021

I really appreciate that you can watch the lecture videos at your own pace and that there's a wide variety of learning resources for you to absorb the content easily. Would recommend to give this course a try to get a good understanding of International B2B marketing

By Jiajia Z

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Oct 8, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

By Sindamanie V

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Sep 13, 2021

The Lecturer can do a better job. He literally made me fall asleep with his lectures. Apart from that, the course content was good

By Soraia M

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Aug 23, 2020

Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.

By Andrew Y S L

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May 25, 2021

Much better than the first 2 courses, would rate it 3.5 to be honest.

By TRACTOS / P S

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May 30, 2016

It would be better if the course can include more examples

By Juan E S M G

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Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

By Ornicha B

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Apr 15, 2020

It was a great opportunity to study in this course

By Omkar P

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Oct 5, 2020

great course

By Diego A P G

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Mar 7, 2017

Good content

By Guruswaminathan A

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Aug 4, 2019

Very good

By Misbahul A

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Jun 10, 2020

great

By NIKHIL R

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Mar 14, 2019

GOOD

By KESHAV G

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Aug 18, 2019

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

By Ahmed A

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Sep 5, 2023

the course of study need to update the videao are great But the ther needed more PDF to covers the B2B