Chevron Left
返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
506 个评分

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据:

51 - International B2B (Business to Business) Marketing 的 75 个评论(共 97 个)

创建者 Phan T A

Apr 5, 2016

创建者 Vineet V K

Feb 13, 2019

创建者 Guillermo G

Jul 19, 2016

创建者 Lukas M

Dec 2, 2022

创建者 Shuvam C

Jul 12, 2020

创建者 김광석

Sep 30, 2018

创建者 Pablo M

May 27, 2019

创建者 Innara

Jan 22, 2021

创建者 Hafiz F

Apr 26, 2020

创建者 Jéssica C S

Mar 23, 2020

创建者 Alexandre B

Dec 22, 2017

创建者 ELMER M P

Oct 14, 2022

创建者 PHAN T H H

Jul 22, 2020

创建者 Tynychbek Z

Jun 19, 2019

创建者 BASEM S

Oct 8, 2016

创建者 José V S

Jun 9, 2016

创建者 Manuel E L d l V R

Apr 12, 2017

创建者 Flt L G R

Jun 9, 2020

创建者 NITHYAPRAKASH K

Sep 30, 2019

创建者 sabreen k m k

Oct 17, 2016

创建者 KAIWALYA J

Jan 15, 2022

创建者 SHAIKH S M A

Apr 22, 2020

创建者 Raaj Y

Jul 2, 2020

创建者 April J

Apr 9, 2016

创建者 Evie W

Mar 31, 2021