Chevron Left
返回到 Storytelling in Branding and Content Marketing

学生对 IE商学院 提供的 Storytelling in Branding and Content Marketing 的评价和反馈

234 个评分


Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....



Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!

Thanks Prof. Pedro Cifuentes and Coursera!


Sep 29, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.


1 - Storytelling in Branding and Content Marketing 的 25 个评论(共 49 个)

创建者 Karen G B B

Feb 13, 2020

创建者 Drea D

Aug 16, 2020

创建者 Pashala Y

Feb 6, 2020

创建者 Elena S

Dec 14, 2020

创建者 Antonio P S C

Nov 16, 2019

创建者 Adhishree M

Sep 23, 2020

创建者 Sebastian M

Sep 8, 2020

创建者 Victoria G

May 12, 2020


Nov 9, 2020

创建者 Edwin D S d L

Sep 18, 2020


Nov 13, 2020

创建者 Rodrigo A R C

Apr 17, 2021

创建者 arshi k

May 1, 2020

创建者 Samuel P

Sep 30, 2020

创建者 Raul N C G

Mar 30, 2020

创建者 Chark J W

Nov 19, 2021

创建者 Lyuda K

Sep 15, 2022

创建者 Roger N L

Aug 26, 2021

创建者 Sabina H

Aug 7, 2020

创建者 mauricio k

Jul 27, 2019

创建者 Treixis P E G

Nov 20, 2020

创建者 Edith N V

Jan 14, 2020

创建者 Juan P M M

Nov 30, 2020

创建者 Aniket P

Jun 14, 2020

创建者 Angelo S

Oct 22, 2020