Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
- 5 stars75.02%
- 4 stars20.62%
- 3 stars3.12%
- 2 stars0.57%
- 1 star0.65%
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.