Chevron Left
返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

4.7
2,434 个评分

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

376 - 品牌和产品管理 的 400 个评论(共 527 个)

创建者 Seyi A

Jul 31, 2021

创建者 Dr. S N B

Jun 12, 2021

创建者 Anis C

Sep 21, 2020

创建者 Lakshman K

Jun 2, 2020

创建者 Noor U M

May 19, 2020

创建者 ADEBOYE A O

May 16, 2020

创建者 Mouza A N

May 15, 2020

创建者 Rong F

Oct 13, 2018

创建者 Ankur S

May 24, 2017

创建者 irene s

Mar 14, 2017

创建者 Md. A R

Sep 26, 2020

创建者 Maria A

Nov 29, 2016

创建者 Deepak P

May 19, 2016

创建者 Sameer s k

Jan 8, 2022

创建者 S. K

Oct 25, 2020

创建者 Sijie L

Oct 15, 2019

创建者 wang

May 22, 2016

创建者 Gianfranco M R

Feb 23, 2016

创建者 nabil c

Mar 26, 2020

创建者 Peter K

Feb 29, 2016

创建者 Kritika P

Sep 18, 2022

创建者 MD.Enamul H

Jan 26, 2022

创建者 Pv D

Sep 2, 2021

创建者 Sahil C

Aug 13, 2020

创建者 Afsin S

Jul 2, 2020