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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,076 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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851 - 875 of 2,580 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Aboh E

May 13, 2022

This is one of the best courses I have completed. I am using concepts learned to better manage by Company brand Image.

Thanks to LBS.

By SOLAIMAN H S

Oct 14, 2021

It is really helpful even for a beginner. Mr.Nader's way of teaching is so efficient and it looks like I am sitting in his classroom.

By Akello S

Sep 22, 2021

The course was honestly very insightful and raised many questions for me as an entrepreneur. Super excited to have attended the MOOC.

By Yosafat D W

Sep 21, 2020

Professor Nader was able to deliver the theories, concepts, and real-world implementation of aligning brand, business, and behaviour.

By Xenia

Aug 18, 2020

Thoroughly enjoyed this course! The theory is explained so clearly and is accompanied by some great examples. Definitely recommended!

By ROMIT S

Jul 17, 2020

A very nice and knowledgeable course with insightful learning by providing real life example to explain the terms. i liked it a lot !

By manoj d

Nov 26, 2018

Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.

By Ju

Mar 22, 2022

Learned so much with this course , the insights and content helped me to have a broadly view about Business and Branding allignment.

By Miki M

Jan 18, 2021

Great course for a beginner like me to understand what a brand is about and the importance and challenge of keeping the brand alive.

By Ben V

Nov 30, 2020

Very enthusiastic presentation and very good content. Also the interviews with experts gives the course an interesting experience.

By Sanele K M

Sep 6, 2020

the course was very informative and the videos were clear and made it enjoyable and kind of easy to go through with all the modules

By PALLAVIT R

Jul 23, 2020

Great course. Professor Nader Tavassoli is a great instructor who understands the psychological and intellectual aspects of branding

By Bianca M S C

Jul 2, 2020

It is an extraordinary course, a modern Brand Management point of view I really enjoy it, I am waiting for another marketing course.

By Gabriella S

May 31, 2020

Great MOOC, I have enjoyed learning new ideas of brand management. Thank you Professor for this very interesting and engaging course

By Priyank G

Apr 8, 2020

Truly, I have become a fan of Prof. Nader Tavassoli. I wish I could meet him personally and learn more things happening around from.

By Agus T

Apr 5, 2019

Thank you so very much for making this course available for me to take online. I learned a great deal and the course is informative.

By Galani M

Feb 13, 2021

The course was exquisite and I want to thank Profs. Nader Tavassoli for all that taught me in a comprehensive and constructive way.

By Mahajan S

Oct 5, 2020

The course content is great. Some of MOOCs are extensive, hence you might need to put in more hours to complete the course in time.

By Disha P

Jul 22, 2020

Great course, learnt some amazing concepts of Brand management which was previously unknown to me. It was a great learning journey.

By Accurate F

Jun 12, 2020

The course gives a good insight of the brand management aspects andthe inclusion of the interviews adds to the quality of the MOOC.

By Nardely M

May 22, 2020

It was an excellent course, I liked so much the methodology It was so understandable and clear. It makes me love more the marketing

By Gurmehar S

Dec 7, 2019

The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.

By Shouryadripta S

Mar 9, 2024

What an amazing and fulfilling course. The Professor is especially fantastic with his clear and unique concepts! Thanks Professor!

By David A

Feb 24, 2023

I may revise this, but I noticed a deadline approaching, and decided to dig into the course instead of moving onto something else.

By Declan K

Jul 30, 2021

Absolutley loved the course, very informative and very charismatic facilliatator. Will definitely reccomend this to my colleagues.