Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
- 5 stars72.30%
- 4 stars22.05%
- 3 stars2.94%
- 2 stars1.71%
- 1 star0.98%
来自BRANDING AND CUSTOMER EXPERIENCE的热门评论
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
Excellent Learning opportunity and also platform. Nice Journey. Thanks.
Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.
A real good way to start customer experience. The materials are well design to show the relationship between the brand and the customer experience!