In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
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课程信息
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
中级
At minimum, a bachelors degree in music and/or experience as a practicing musician.
完成时间大约为7 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将学到的内容有
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
您将获得的技能
- Marketing
- Email Communication
- Social Media
- Branding
- Entrepreneurship
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
中级
At minimum, a bachelors degree in music and/or experience as a practicing musician.
完成时间大约为7 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版提供方
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Defining Your Brand
完成时间为 2 小时
3 个视频 (总计 77 分钟), 1 个阅读材料, 1 个测验
完成时间为 2 小时
Who is Your Market?
完成时间为 2 小时
2 个视频 (总计 35 分钟), 1 个阅读材料, 1 个测验
完成时间为 1 小时
Marketing Channels and Strategies
完成时间为 1 小时
3 个视频 (总计 45 分钟)
完成时间为 2 小时
Managing Your Online Presence
完成时间为 2 小时
4 个视频 (总计 73 分钟)
关于 Musician’s Professional Toolbox: Your Portfolio Career 专项课程

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