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学生对 巴黎高等商学院 提供的 Business Model Innovation 的评价和反馈

4.7
469 个评分

课程概述

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

热门审阅

DO

Jun 10, 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards

CF

Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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1 - Business Model Innovation 的 25 个评论(共 143 个)

创建者 Adam

Aug 6, 2017

创建者 Arnaud G

Feb 20, 2018

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Feb 8, 2020

创建者 DOROTHY M A O

Jun 11, 2021

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Jan 17, 2017

创建者 BENOIT D M

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Mar 14, 2022

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Sep 11, 2021

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May 12, 2016

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Aug 8, 2017

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Nov 12, 2020

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Dec 26, 2020

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Jun 22, 2020

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Jan 10, 2021

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Nov 29, 2016

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Dec 30, 2020

创建者 OLIVIER D

May 3, 2020

创建者 Jyoti D 1

Sep 29, 2020

创建者 Elie J K

Jan 14, 2021

创建者 Rahul S

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创建者 Santiago B A F

Feb 11, 2021

创建者 ANUPAM P

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创建者 Roland P

Oct 24, 2017

创建者 Shrey S

May 28, 2021