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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,406 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1226 - 1250 of 1,429 Reviews for The Strategy of Content Marketing

By Dubravka M v L

Aug 14, 2020

good material, good readings, good direction to find out more. thank you for making it possible to participate and learn.

By Suryansh K

Aug 12, 2023

This is an amazing course for the person who is started content marketing and to learn they can start from here.

By Anil G

Sep 24, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

By Chiranjeevi D

Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

By Elizabeth O

Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

By Luis G

May 26, 2022

Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.

By Lydia N

Feb 3, 2023

Very thorough packed full of useful information by people who really know their stuff. Thanks so much!

By Peter R

Sep 28, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

By Angelo M C

Jul 20, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

By Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

By Yash P

Jun 13, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

By Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

By Isabel S C

Jul 21, 2022

Excellent course because in addition to learning many things they also inspire you to improve.

By Total A

Apr 15, 2024

El curso es excelente, lamentablemente el idioma se vuelve en ciertos momentos una barrera

By Zhen Y L

May 24, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

By Kay J

Oct 14, 2022

I learned so much in this course. I just wish it had a bit more hands on work involved.

By Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful

By AH

Apr 5, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

By Wankaew

Jun 29, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

By Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

By Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

By Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

By Abhijit K

Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

By Saurabh L

Jan 25, 2018

This has been a great course but not exactly relevant to what I'm looking for