The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas.

课程信息
No particular background necessary, though we recommend successful completion of the first course in the Technology Entrepreneurship specialization.
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将学到的内容有
By successfully completing this course, you will be able to describe the meaning of entrepreneurial systems thinking.
You will be able to identify the roles and responsibilities of founders, key management, and the board of directors.
You will also be able to summarize the components of operations in a technology startup and the value of tools for tracking metrics.
Lastly, you will be able to create Product, Market, and Management & Operations business plans.
您将获得的技能
- Engineering
- Engineering management
- Startups
- Entrepreneurship
- technology
No particular background necessary, though we recommend successful completion of the first course in the Technology Entrepreneurship specialization.
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版立即开始攻读硕士学位
授课大纲 - 您将从这门课程中学到什么
Entrepreneurial Ecosystems
Business Models, Concept Pitch & the Lean Business Plan
Product & Market
Management & Operations
关于 Technology Entrepreneurship 专项课程

常见问题
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
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