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学生对 伊利诺伊大学香槟分校 提供的 Global Impact: Cultural Psychology 的评价和反馈

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162 个评分

课程概述

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur and to devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. You will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Explain what culture is and how it manifests itself in business environments • Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Practice the fundamentals of how to build an iconic brand This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

KW

Apr 20, 2020

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

JC

Jul 19, 2022

Love this course! Very funny to learn from other learners about their unique cultural expereince.

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1 - Global Impact: Cultural Psychology 的 25 个评论(共 26 个)

创建者 Kia W

Apr 21, 2020

创建者 Elka R

May 16, 2019

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Aug 3, 2020

创建者 Aira C

Jul 7, 2021

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Jun 8, 2020

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Jul 20, 2022

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Jan 4, 2022

创建者 Carlo

Apr 9, 2018

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Oct 10, 2019

创建者 梁倬领

May 15, 2020

创建者 İpek Ç

Nov 13, 2020

创建者 Amy K

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Jul 25, 2020

创建者 YUSRI B A

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Jun 12, 2018

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Jun 8, 2019

创建者 Nadia G

Mar 16, 2020

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Jul 24, 2021

创建者 Ray S

Jun 9, 2019

创建者 Phalalochana V

Apr 6, 2020

创建者 Dr. C J

Jul 7, 2020

创建者 Abhishek K S

Sep 17, 2020

创建者 Norkulova Z

Sep 30, 2020

创建者 Maria L

Dec 19, 2017