Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

912 个评分


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.


51 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 75 个评论(共 245 个)


Jan 15, 2019

创建者 Hoang B T

May 10, 2020

创建者 Daniel J

Nov 8, 2021

创建者 Kalyan,Varun

Jul 13, 2020

创建者 Tanja N

May 6, 2020

创建者 Lorena L B L

Aug 4, 2021

创建者 Mary U

May 11, 2020

创建者 Anthony K

Jun 24, 2021

创建者 Femi O

Jul 29, 2022

创建者 Judy M S

Dec 12, 2020

创建者 Rahul B

Apr 12, 2020

创建者 Carla A

Feb 21, 2021

创建者 Anne M

Apr 25, 2021

创建者 SeeKiat S K

May 31, 2020

创建者 Viona

May 18, 2021

创建者 Upenyu

Oct 15, 2020

创建者 Danladi M

Mar 16, 2019

创建者 Sarah B

Mar 31, 2021

创建者 Kumar V N

Jun 5, 2020

创建者 Miguel H

Dec 23, 2019

创建者 Carlos A

Jun 7, 2020

创建者 Hanh N

May 5, 2020

创建者 bhaskarnil h

Apr 12, 2020

创建者 Ranjana P

Feb 8, 2021


Sep 1, 2020