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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

926 个评分


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.

Many thanks to the team at Univeristy of Sydney who delivered this course,


76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 个评论(共 248 个)


Sep 1, 2020

Excellent learning of new concepts like Customer Persona, MVP, POV, Business Model Canvas.Really liked it!

创建者 innocent d

Aug 12, 2020

This course is unique, the lecturers tried their best to explain the courses well and it is well detailed.

创建者 Debajyoti C

Feb 1, 2019

An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.

创建者 Francesco M

Mar 3, 2021

Very good course, it is well structured and straight to the point. Clara Harris Is a great professor.

创建者 Alexandra f

Aug 4, 2020

from an evaluation point of view i would make it more complex and with direct interaction, tests etc.

创建者 ilakkiya k

Jun 2, 2021


创建者 Nurdan A

Nov 25, 2022

A great course with easy to understand structure and real life examples.Thanks to who are involved.

创建者 Chundru R R

May 27, 2020

I have learned Business Canvas model and how applied in real problem practiced.Thanks my Professor

创建者 Shubham S

Apr 16, 2020

Really good course. If you want to open your own business one day, this is a must course for you.

创建者 Abutaahir B

Jul 11, 2021

Amazing course with great insights on Design Thinking and strategies with the Framework etc..

创建者 Tochukwu P I

Sep 7, 2022

Great learning experience. The videos and class works were easy to understand and implement.

创建者 Nikos B

Jan 15, 2022

Very well structure course. I enjoy it. Personas & camvas gave the flavor. Thanks you all.

创建者 Sachin S

Jul 25, 2019

Fantastic experience of learning. Very focused and objectively defined course contents.

创建者 Manali K

Nov 8, 2019

A great source of learning and understanding the basics of Strategic Design management

创建者 Rhema B

Aug 15, 2019

Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy

创建者 Idongesit I

Oct 28, 2021

This course was pure hand holding and simplified for anyone to understand. Amazing.

创建者 Archiit S

Oct 26, 2020

The course was very useful. Is there a way I can download my certificate by paying?

创建者 Siddharth V

Nov 18, 2019

I am personally great full &it was great learning experience for me. I have learned

创建者 Mohammed A

Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

创建者 krish J

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

创建者 Teresa R

May 8, 2019

Fantastic course , lots of information, practical experience and lots of learning

创建者 Shamasundara

Jan 4, 2021

It is an Excellent and enriching course. Examples/case studies were very good.

创建者 els k

Apr 16, 2020

very insight full, interactive and detailed course. I can highly recommend this

创建者 Faizal S

Dec 18, 2018

A pro Course for Design thinking and I earn a great knowledge from this course

创建者 David F

Jan 12, 2022

Very well balanced between theory and practice. Helps me further. Thank you.