The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
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Digital Advertising Strategy 专项课程科罗拉多大学波德分校课程信息
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Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
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Introduction: Display Advertising
Search Advertising
Banner and Video Advertising
Social Media Advertising
审阅
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
来自INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE的热门评论
Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.
Very insightful and great as a first course of specialization, however the Programmatic part was a bit convoluted and I had trouble understanding half of the material about Programmatic.
This course really gave me an informative and in-depth (with different sources) introduction to the digital advertising landscape
In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.
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