Chevron Left
返回到 Digital Marketing Analytics in Practice

学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
3,236 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

筛选依据:

1 - Digital Marketing Analytics in Practice 的 25 个评论(共 694 个)

创建者 Bénédicte M

Apr 26, 2019

创建者 A. S

Apr 12, 2020

创建者 James K

Jan 14, 2018

创建者 Gaurav B

Sep 11, 2019

创建者 Olesya A

Mar 1, 2016

创建者 Felicia H

Jan 14, 2019

创建者 Asheesh P

Dec 26, 2018

创建者 Arlonna S

Apr 13, 2018

创建者 Vishnu R N

Mar 1, 2016

创建者 Krishna R

Mar 21, 2019

创建者 Stefanie P

Feb 18, 2019

创建者 Hikmat T M

Mar 25, 2019

创建者 A S C R

Apr 12, 2019

创建者 Lotfi A

Dec 7, 2016

创建者 Issa M

Feb 18, 2017

创建者 Carlos M B d S

Mar 31, 2020

创建者 Ioannis M

Apr 6, 2020

创建者 Joel B

Sep 23, 2020

创建者 Adriana H

Jan 7, 2019

创建者 Prajay v

Apr 5, 2020

创建者 Keshav K

Dec 2, 2016

创建者 Joel G Y J

Aug 8, 2020

创建者 Sharlene V

Feb 18, 2019

创建者 Kartik A

Apr 3, 2019

创建者 Tanvir M C

Sep 1, 2020