Digital Marketing Institute
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute

Digital Leadership and Digital Strategy Execution

This course is part of Digital Marketing Strategy and Planning Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

7,568 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(77 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to use strategic thinking skills and the concepts of Customer Experience (CX) to improve business performance

  • How to execute and communicate an effective digital marketing strategy

  • How to lead and develop high-performing digital teams

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(77 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Strategy and Planning Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

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There are 3 modules in this course

This module begins by describing the characteristics of strategic thinking and its many benefits. It also describes the behaviors that characterize strategic thinking and the steps involved in Future-basing®. The module continues by covering the principles of customer experience and the key roles and responsibilities in managing CX. Finally, it looks at the value of rapid prototyping and an iterative approach to increasing an organization’s performance.

What's included

10 videos9 readings4 quizzes1 peer review2 discussion prompts3 plugins

This module focuses on skills and strategies you can use to move from a management to a leadership role, how you can build and train a team, and finally communicate and execute a digital strategy. You will learn the differences between managing and leading, how to develop a leadership mindset, and how to recruit and train marketing personnel. Finally, the focus is on executing a digital strategy through identifying suitable channels, developing a toolkit for achieving objectives, and communicating your results.

What's included

11 videos9 readings5 quizzes3 discussion prompts3 plugins

This module probes the key areas of digital leadership, and the risks associated with digital and data privacy. It is aimed at all marketers who are willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It introduces the steps you can take to digitally transform an organization and identifies ways of securing executive sponsorship for your digital transformation efforts. It’s also important to understand the risks associated with digital and how to mitigate them. This module discusses these and finally, it provides you with a grounding in data protection and data privacy laws.

What's included

13 videos8 readings5 quizzes1 peer review1 discussion prompt6 plugins

Instructors

Instructor ratings
4.3 (23 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses75,708 learners

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Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 77

4.7

77 reviews

  • 5 stars

    78.48%

  • 4 stars

    16.45%

  • 3 stars

    2.53%

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  • 1 star

    2.53%

DI
5

Reviewed on Jun 29, 2022

S
5

Reviewed on Nov 27, 2023

CS
5

Reviewed on Nov 5, 2021

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