Chevron Left
返回到 The Digital Marketing Revolution

学生对 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的评价和反馈

4.7
1,349 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据:

326 - The Digital Marketing Revolution 的 350 个评论(共 352 个)

创建者 PURNIMA M

Mar 1, 2021

创建者 Medarshang K S M

May 11, 2022

创建者 Noor E S m

Mar 17, 2022

创建者 Akhil A

Aug 15, 2020

创建者 Anas B

Sep 12, 2022

创建者 Maria L C

Sep 1, 2020

创建者 Mohammed N

Mar 2, 2022

创建者 Bukola G

Jun 24, 2022

创建者 Sharon S

Jul 23, 2022

创建者 Ahmed M

Dec 25, 2018

创建者 Amit B

Aug 20, 2019

创建者 Farzad K

Mar 3, 2022

创建者 Jamie S

Aug 16, 2018

创建者 Amruta M

Oct 21, 2020

创建者 Andrea C F

Nov 12, 2021

创建者 Onkar A R

Jun 7, 2022

创建者 Paul

Jul 3, 2020

创建者 Jon N

Feb 23, 2021

创建者 Elina D

Jan 10, 2021

创建者 Pedro M

Mar 2, 2022

创建者 Carol F

Jan 3, 2022

创建者 Aditya J

Aug 11, 2022

创建者 Michael T

Apr 10, 2018

创建者 MANISH J

Jul 5, 2022

创建者 Syed N S

May 22, 2022