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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois at Urbana-Champaign

4.7
stars
1,571 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

GL

Jan 29, 2024

I took my time to study the course and I must say, I learned a lot about the Digital Marketing Revolution and it was an eye-opener on so many things. You have to take it to understand what I mean.

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401 - 419 of 419 Reviews for The Digital Marketing Revolution

By Doris R

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Dec 6, 2022

a very good and educative course i learnt a whole lot from it but i have not gotten my certificate even though am done with it and every assignments

By Andrea C F

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Nov 12, 2021

I enjoyed the course and received a good grade; however, I did not receive a certificate with my name on it like in other courses.

By Lisa M L

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Nov 10, 2023

I loved the course however, given that technology is evolving faster than ever, the course and the content is dated.

By onkar r

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Jun 7, 2022

not received certificate

By P M

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Jul 3, 2020

Good:

Professor has a good style.

Informed me of a few new things.

Bad:

The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.

The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.

Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.

By Jon N

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Feb 23, 2021

As much as I'd like to say nice things, I can't. This is a filler course that has nothing to do with the larger specialization of digital marketing. There were a few interesting things that you MIGHT be able to make an argument are relevant (distantly), but that content could have been put in a single week class. I think it's too long, and there's too much that isn't relevant. Unfortunately, it's required to get to the capstone.

By Elina D

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Jan 10, 2021

Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.

By Pedro M

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Mar 2, 2022

A bit slow as a course... the rate at which we cover new insights is quite low, so it becomes boring. from an academic prosptective, it may be interesting to go so deep in basic concepts, but it is not very practical. still, I am planning to take some other courses of this specialization

By Diuliene V

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Mar 25, 2024

As questões avaliativas por colegas é impossível agradar todos. nunca consigo escrever aquilo que todos querem ler e gostar, então sempre estou sendo reprovada. ''Nem Jesus agradou todos''. quem dirá eu.

By Carol F

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Jan 3, 2022

Read only the first class materials and stopped. Not updated in years and two links don't work. My sense is that this is a waste of time.

By Aditya J

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Aug 11, 2022

not good for new things to learn as it teaches outdated things and more theory than pratical things

By Mohsin K

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Mar 1, 2024

Not teaches actual Practical things, my assignments are not being rated and is not up to date.

By Michael T

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Apr 10, 2018

Had a very difficult time receiving reviews to advance to the capstone class.

By Dr. M J

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Jul 5, 2022

Too basic and elementary. No relevance to real world business implications.

By Syed N S

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May 22, 2022

I find this course confusing and it was lengthy.

By Daniel M

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Jan 29, 2023

The peer-review system is a flop. It will only make you angry towards Coursera and peers in general. You can get good grades from 2 out of 3, but there will always be that third person to give you a "0" just like that, and their note would say only "m" (literally) and there's nothing you can do about it. You are told by Support that you can only re-submit your work and hope for the best with the next batch of people, keeping fingers crossed that they'd show honor. But guess what -- now I am engry enough to re-think the way I grade other people's work myself. So, good luck passing!

By haroon a

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Jul 20, 2022

I thought this is an advanced level digital marketing course in which they will teach us marketing on social media platforms and all the other available digital platforms But sorry to say I find this course totally rubbish. It's a simple course that usually universities taught us, which means they create a problem that is actually not a problem in real-world and then they write a million pages thesis about it Highly disappointed

By Cecil W

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Mar 18, 2020

Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.

By Monik R

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Sep 11, 2023

Really old content!