Chevron Left
Back to Content Strategy for Professionals: Engaging Audiences

Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

4.6
stars
689 ratings

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews

SH

Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN

Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

Filter by:

101 - 125 of 183 Reviews for Content Strategy for Professionals: Engaging Audiences

By Roselyn B E

Sep 3, 2018

WINDERFUK COURSE IT WAS VERY INSIGHTFUL

By Iwona S

Aug 16, 2018

I loved the course and the instructors.

By Chris E

Feb 26, 2021

Excellent course and very interesting!

By Chisom I O

Oct 29, 2022

I had an amazing learning experience

By Lakshmi N

Mar 20, 2020

The course was awesome and insightful

By Besher A

Apr 15, 2021

smooth course and easy to understand

By Andrea D

Dec 27, 2019

A very thorough and engaging course

By Aris H

Nov 5, 2023

This course is very useful for me.

By Gemma P O

Apr 26, 2020

Easy to follow and very enriching!

By Xueting C

Jun 5, 2020

very clear and wonderful teaching

By Itamar M

Sep 29, 2020

Supper profetionsl snd usefull

By Chris B

Feb 25, 2019

Really excellent introduction.

By Tonya K

Apr 4, 2018

Great insightful information

By Muhammad H R

Dec 25, 2023

Thank you very much, Proff!

By Mona M

Jun 14, 2020

Great insights and learning

By Sugandhi S

Mar 26, 2021

Informative to the core

By Willington C

Jan 21, 2022

Eye opening content!

By nga n t

Jun 12, 2016

great way to success

By a r

Mar 4, 2023

Lots of insights!!!

By Nikola

Aug 2, 2020

Excellent content.

By Kent

Nov 12, 2020

Excellent Course!

By Sarah R

Oct 19, 2020

Very informative

By Oladiipo O

Jun 3, 2019

Very Insightful.

By Muhammad I

Aug 3, 2017

Excellent course

By David G

Aug 4, 2021

Muy buen curso