In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
- 5 stars81.48%
- 4 stars12.96%
- 3 stars1.85%
- 2 stars1.85%
- 1 star1.85%
来自FASHION RETAIL TRANSFORMATION的热门评论
this course is amazing and it's help me understand about retailing much better than before!
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
关于 Transforming the Fashion Business 专项课程
What background knowledge is necessary?
Is this course truly 100% online? Do I need to attend any classes in person?
What does this course cover?
Where can I find the suggested supplementary reading?