In Fashion Retail Transformation, released in June 2021, faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Fashion Retail Transformation
This course is part of Transforming the Fashion Business Specialization
Taught in English
Some content may not be translated
Instructor: Keanan Duffty
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What you'll learn
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
Skills you'll gain
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There are 4 modules in this course
Today’s consumer expects an experience, and competition in the retail market is more intense than ever. In this module, we will discuss how to create memorable immersive store experiences, and we will discuss the evolution from traditional customer service to omnichannel client Relationships.
What's included
10 videos4 readings2 quizzes2 discussion prompts
In this module, we will discuss the challenges of and opportunities for running a profitable, sustainable retail store. Over the last several years, disruptive retail innovations have raised the bar for every consumer and increased expectations. You will learn how companies are keeping up and how industry leaders are committing to an omnichannel strategy to meet customer expectations.
What's included
9 videos1 reading2 quizzes1 discussion prompt
In this module, we will discuss the management process within owned and external e-commerce platforms, along with organization and Innovation for the e-commerce experience. You will learn how Brands stay relevant and win with the direct to consumer model.
What's included
8 videos1 reading2 quizzes1 discussion prompt
In this module we will discuss the transformation to e-Commerce retailing in order to serve a post COVID consumer as well as steps to take in order to create a Seamless Omnichannel Business. You will learn how the customer experience is the key to improving customer satisfaction and loyalty, as well as how to master remote ‘clienteling’.
What's included
9 videos1 reading2 quizzes1 peer review1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Business Strategy
Parsons School of Design, The New School
Parsons School of Design, The New School
Università Bocconi
Parsons School of Design, The New School
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Frequently asked questions
This course is open to all who are interested in learning about the fashion business. Previous experience in fashion or in a creative field is recommended, but not required.
This course is completely online. There is no need to attend any class in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
In this course, you’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.