This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. The beauty of a modern decision-making framework is that it can be used to understand value creation at any level – the individual or business or societal. The applications however become increasingly complex as your lens expands from the individual to the corporate/nonprofit to the global society.
本课程是 Strategy and Finance for the lifecycle of a Social Business 专项课程 专项课程的一部分
Financial Markets and Instruments
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课程信息
High school degree
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将学到的内容有
How to price and invest in bonds and stocks
您将获得的技能
- Bonds
- Loan
- Stocks
High school degree
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版提供方

班加罗尔尤努斯社会企业基金
Yunus Social Business Fund Bengaluru, established in 2016, is an Indian affiliate of Yunus Social Business (YSB), which is a venture fund co-founded by Professor Muhammad Yunus (Nobel Peace Laureate 2006). At YSB, we believe in harnessing the power of social business to achieve a world of three zeroes - Zero Poverty, Zero Unemployment, and Zero net carbon emissions
授课大纲 - 您将从这门课程中学到什么
Module 1: The Need for, and the Value of, Social Business and the Complexity and the Challenges of Creating Them
The Specialization is part of a program designed for an audience interested in working for, or creating, social businesses and anyone who wants to use modern frameworks and tools to understand how value is created for an individual, a company and social business. Since social businesses take on inherently more complex missions - by design, they are set up to address social issues - the task of understanding and evaluating opportunities aimed at addressing social issues requires a deeper understanding of the strengths and weaknesses of modern frameworks and tools. Arguably, all businesses try and impact society. This is the main reason why the Specialization has both analytical rigor and real-world applicability. My hope is that by the end of the Specialization we will be ready to evaluate, understand, and even create social businesses. This is a journey that will start with value to an individual and then gradually understand value created by regular businesses and, finally, tackle value creation by a social business. We will however not wait till the end of the Specialization to start thinking seriously about how social businesses are distinct from regular businesses. The good news is that you have already been exposed to a great course on social business – with world-known experts sharing their views, followed by an engaging and framework-based approach to consider how to identify a social problem and then develop an approach to addressing it using a multi-stakeholder approach. To motivate folks to understand the complexity of evaluating a social business, I will start by sharing some publicly available articles on what popular thinking is about social business, on how to measure social value and some real-world examples. I will do so gradually over the four courses, without testing, but with reflection exercises built in at the beginning and the end of each course. I have managed the Social Venture Fund (SVF) at the University of Michigan for over a decade now and we evaluate and invest in social businesses. I also recently launched the International Investment Fund (IIF) in India that evaluates, supports and invests in small- and medium-sized businesses. I will share cases written by me and my students related to this work, but please do not distribute them. The purpose of the reflection exercises is meant for you to gradually gain exposure to the complexities of social businesses and measuring social value. You are not expected to be able to value the businesses described in the cases, but to keep them in mind and reflect on the frameworks and tools you are introduced to and their applicability to decision-making in social businesses. While you will not be tested on specifics in the reflection portions of this Specialization, maintaining a personal journal on important issues throughout the Specialization will really help so you prepare for the challenging work on the project on a social business following successful completion of the Specialization. You will hopefully realize that the framework and tools provided in the Specialization will not only help you in any business, but also are the same for a social business. You will hopefully realize that, at the end of the day, it is all about intent and what you produce/provide and to whom and how. And what is readily measurable and verifiable may be one of the key differences between a regular and a truly social business – everything, eventually, is about quantity times price of what you have to offer. Most businesses focus on producing goods and services that have readily available markets and therefore prices. Perhaps the key difference in understanding and managing a social business versus a regular business is its focus on issues beyond an individual and a desire to provide goods and services that are not priced and therefore rewarded by free markets because they benefit society and cannot be captured by corporations. This, in turn, makes a social business all the more challenging to create and manage.
Module 2: Overview of Specialization & Course
This module contains detailed videos and syllabi of both the Specialization and the third course. This Specialization has been designed to enable you to learn and apply the powerful tools of modern finance to personal, corporate and social businesses. In fact, this frameworks and tools can be applied to decision-making in any context, including nonprofit and governmental initiatives to tackle the simplest to most challenging issues we confront individually or collectively. The courses within progress linearly and build on each other and it is important for you to get an understanding of why this Specialization may be relevant to any context. Please review the videos and syllabi as they will give you a sense of the Specialization and how this specific course fits within. My teaching style and philosophy are also presented to you (hopefully) in sufficient detail. I believe education is the key to addressing the challenges that we face across the globe. Most importantly, all this content is meant to give you enough information to enable you to make a decision about whether you want to take this Specialization, or this course by itself. To make sure you have the social lens in mind, we have also created a course that focuses on social business that you must take before this Specialization. This will hopefully make you think about what a social business looks like and, importantly, how it differs from standard business. A deeper realization of this can only occur when you are able to recognize how value is created by regular businesses. This will be a slow process that is hopefully already in motion and your understanding will deepen by the end of this Specialization so that you are ready to work on a social business.
Module 3: Financial Markets and Instruments
This third course is an introduction to markets and two financial instruments, bonds and stocks, and how they are valued using the principles of time value of money covered in the two preceding courses in this specialization. The main purpose of this course is to serve as a bridge to figuring out the risk and return that individuals or businesses must use to figure out the value of any decision. While the return on any decision is ultimately determined by its risk, bond and stock markets enable the determination of the risk and return. This may be the biggest social value created by markets. Since individuals and households ultimately provide capital to both governments and businesses though the market, this course will also serve useful for personal financial decision-making.
Module 4: Bond Prices and Market Data
After understanding both the terminology of bonds and their pricing, we will spend this module both looking at real data to see the close connection between the concepts and reality and submitting the first graded assignment. One of the major takeaways of this week's efforts will be the similarity between how borrowing works for individuals and corporations.
Module 5: Stock Valuation - Basics
In this module, we will provide you an exposure to the characteristics and the valuation of stocks, again with an eye toward real world applications. You will see how understanding stocks is key to learning how companies work and how pricing them is more art than detailed calculations.
Module 6: Stock Prices and Market Data
We will wrap up this course by understanding the relationship between basics of stock pricing and real stock markets. The idea here is to make you realize how foundational principles of finance are so applicable to the real world and even a basic knowledge of key principles help you understand how the world works. You will also test your knowledge by submitting the second assignment for the course.
关于 Strategy and Finance for the lifecycle of a Social Business 专项课程
This specialization is intended for students, working professionals, entrepreneurs, and intrapreneurs looking to learn more about strategies and tools to run an effective social business. Practitioners and theorists at Yunus Social Business Fund Bengaluru (YSBFB) brings with themselves decades of experience working with a variety of social businesses. YSBFB has partnered with Professor Gautam Kaul to cover finance courses of this specialization.

常见问题
我什么时候能够访问课程视频和作业?
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程,则可以免费查看大多数课程资料。要访问评分作业并获得证书,您需要在旁听期间或之后购买证书体验。如果看不到旁听选项:
课程可能不提供旁听选项。您可以尝试免费试用,也可以申请助学金。
课程可能会改为提供'完整课程,没有证书'。通过此选项,您可以查看所有课程材料、提交所要求的作业,以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么?
您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。
有助学金吗?
是的。如果您负担不起学习计划的注册费,则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金,则您将在描述页面上看到一个申请链接。
What are the various ways in which I can take this course?
You can do this course standalone or as part of the online Specialization.
还有其他问题吗?请访问 学生帮助中心。