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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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76 - 100 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Miguel E F

Sep 4, 2022

No esta en español

By Andreina C

Aug 23, 2022

The course is boring, I was expecting something more interactive, better graphics, you have to read a lot about things that you don't have examples of where to look for them.

By Danielle R

Jun 2, 2023

too general if i want to promote my business i dont know where to start from and what to do

By Bernadette D

Oct 24, 2022

I really wanted a certificate from this, but I didn't get one and I am very disappointed.

By Nikita L

Jul 22, 2022

Absolutely roubish!

Lectures are 15-20 min long and have nothing substantial to learn.

By Ayush T

Apr 2, 2023

zero implementation , no practical things is there.

By gisela a p

May 23, 2022

No sé inglés, cómo puedo verlo en español?

By Alisha P

Jul 16, 2023

This course is very comprehensive so far. I like it. I am currently planning on earning several different certifications. I am an entrepreneur in the startup stage of my own family business. This being the fourth business venture I have embarked on. With two complete flops and one retail fish store that I am still working on. I have certainly learned a lot along the way and "paid" for my education in this arena the hard way by making good old-fashioned mistakes and learning from them along the way. I realized this venture I wanted things to be different and began to seek out formal training by means of certifications. I found Coursera and EdX. I have been auditing both programs. There are things I like about both. This program I am much more excited about. I am considering the Plus membership. Price is the only barrier keeping me back from making my final decision. Currently my 16-year-old daughter and I are both in need of a monthly membership. We homeschool our three children. The 16-year-old Shayla has managed to graduate two years early with 4.0 and double credits. She is now awaiting taking the GED when she turns 18. Until then she told me she is going to "Complete as many certifications as possible!" To gain a more formal education for herself. I am so proud of her. Anyway, two Plus subscriptions would cost us $120 per month while we work on earing certifications and taking courses to better ourselves and the business. The problem for us is $$$ our family of 6 lives on $975 SNAP/food stamps and $221 KTAP/TANF cash benefits per month to pay for all of our large family's expenses. Money is definitely tight for us. I was wondering if coursera has a financial aid program to pay for the subscription fee? The certifications we would complete using this program would be so valuable and life changing in so many ways for us. Especially for my teenage daughter. Certifications would also aid in the future success of my family business. My main goal is to never need public assistance again. I lost my retail merchandising job during Covid. I was left with very few options aside from working in fast food, which I am terrible at and cannot work due to disabilities and illness. Money is a daily struggle due to our lack of formal training. We are living in a small impoverished Appalachian town with limited opportunities for advancement in life. Discovering your certification program has already given us all so much hope for the future. Now we feel as if we may have a way to change things for our family and possibly the community granted our business is a success. Then we could help and give back. I think that's what life is about in the grand scheme of things. If there isn't aid available for the subscription, we will raise the $ anyway possible. We are a very positive and determined family. However, if there is aid or scholarships available. Pointing us in the right direction would be greatly and sincerely appreciated. We would commit to use the program five days a week as if it were a full-time job. Ensuring the aid would be put to good use and not wasted. Please help us in our goal of achieving a better life and future. You can email me at your earliest convivence at alishapatterson848@yahoo.com or call 606-671-7046. If you have any further questions, please don't hesitate to contact me. I look forward to hearing from you soon.

Sincerely,

Alisha Patterson and Family

By Samia A

Jul 19, 2023

The Foundations of Digital Marketing and E-commerce course offered by Google has been an incredible learning experience that has completely transformed my understanding of the digital landscape. From the very beginning, this course captivated my attention and provided me with a comprehensive foundation in the world of digital marketing and e-commerce.

One of the most remarkable aspects of this course was its emphasis on practical knowledge and real-world application. The course content was meticulously designed, covering a wide range of topics such as website optimization, search engine marketing, social media marketing, and data analytics. The modules were presented in a clear and concise manner, with interactive quizzes and case studies that solidified my understanding of the concepts.

What truly sets this course apart is its ability to seamlessly blend theory with practical examples and industry insights. The real-life case studies and examples shared by industry experts allowed me to witness digital marketing strategies in action and understand their impact on businesses. The inclusion of these real-world scenarios made the course more engaging, relatable, and ultimately enhanced my learning experience.

Moreover, the course provided access to valuable tools and resources that are widely used in the digital marketing industry. Hands-on exercises and practical assignments allowed me to apply the concepts learned and develop the skills necessary for success in the field. The opportunity to work on simulated projects within the course framework further strengthened my knowledge and confidence.

I cannot emphasize enough how amazing this course is in terms of its relevance, up-to-date content, and practicality. The instructors were knowledgeable, engaging, and truly passionate about the subject matter. The course also fostered a sense of community, with discussion forums and peer interaction, which enhanced the overall learning experience.

In conclusion, the Foundations of Digital Marketing and E-commerce course by Google is an exceptional resource for anyone seeking to gain a solid understanding of the digital marketing and e-commerce landscape. The course offers a well-structured curriculum, practical exercises, industry insights, and an engaging learning environment. I wholeheartedly recommend this course to aspiring digital marketers, e-commerce enthusiasts, and anyone looking to stay ahead in the dynamic world of online business. It has been an amazing journey of growth and learning that I am truly grateful for.

By AYMANE I

Dec 21, 2023

Title: Foundations of Digital Marketing and E-commerce Course I recently completed the "Foundation of Digital Marketing & E-Commerce" course offered by Google through Coursera, and I must say it exceeded my expectations. This comprehensive course provides an in-depth understanding of digital marketing strategies and their application in the e-commerce landscape. The course structure is well-organized, starting with fundamental concepts and progressively diving into more advanced topics. The modules cover a wide range of subjects, including SEO, social media marketing, data analytics, and user experience. The real-world examples and case studies presented throughout the course make the content practical and relevant. One standout aspect is the emphasis on hands-on learning. The interactive quizzes and assignments allowed me to apply the concepts learned, reinforcing my understanding of each module. The inclusion of industry insights and best practices directly from Google adds significant credibility to the course content. The instructors are knowledgeable and present the material in a clear and engaging manner. The video lectures are well-paced, making it easy to follow, even for someone new to the field of digital marketing. Moreover, the flexibility of the course allows learners to study at their own pace, making it suitable for individuals with varying schedules. The discussion forums provide a valuable space for interaction with fellow learners, facilitating the exchange of ideas and experiences. In terms of improvements, providing more opportunities for live webinars or Q&A sessions with industry experts could enhance the learning experience further. In conclusion, the "Foundation of Digital Marketing & E-Commerce" course by Google on Coursera is a must for anyone looking to build a solid foundation in digital marketing. It not only equips learners with the essential skills but also instills the confidence to apply these skills in real-world scenarios. I highly recommend this course to aspiring digital marketers and e-commerce enthusiasts.

By Jawad A

Apr 1, 2023

As someone who has always been interested in the field of digital marketing, I have found this program to be extremely informative and insightful. One of the things that surprised me the most was the sheer scale and complexity of the e-commerce industry. I was amazed to learn about the different types of e-commerce models, such as B2B, B2C, and C2C, and how each one operates in unique ways to serve their customers.

The concept that was most interesting to me was the role of data analytics in digital marketing. I found it fascinating to learn about how data can be used to measure the success of marketing campaigns, track user behavior, and identify areas for improvement. It was eye-opening to see how data can be used to create personalized and targeted marketing strategies that resonate with customers.

Moving forward, I hope to learn more about the latest trends and technologies in digital marketing, such as artificial intelligence and machine learning. I am also interested in exploring different marketing channels, such as social media marketing and email marketing, and learning how to leverage them to reach a wider audience.

The most unexpected thing I learned was the importance of branding and storytelling in digital marketing. I never realized how much of an impact a brand's story and values can have on its customers. I now understand how crucial it is for businesses to create a strong and consistent brand image across all of their marketing channels.

Overall, I am excited to continue learning about digital marketing and e-commerce, and I am grateful for the opportunity to be a part of this program. I am confident that the skills and knowledge I am gaining will help me to excel in my future career endeavors.

By Muhammad A A

Aug 6, 2023

I am delighted to provide a positive review for the Digital Marketing and E-Commerce course. This comprehensive program has exceeded my expectations by delivering a rich and well-structured curriculum that equips participants with a deep understanding of the intricate dynamics of the digital business landscape.

One of the standout features of this course is its emphasis on practical application. The integration of real-world case studies and hands-on exercises has been instrumental in bridging the gap between theory and practice, allowing me to develop tangible skills that are directly applicable to today's rapidly evolving digital market.

The course instructors' expertise is truly commendable. Their industry insights and up-to-date knowledge have not only provided invaluable guidance but have also ensured that the content remains current and relevant. The combination of theoretical discussions, interactive sessions, and peer collaboration has fostered an engaging and conducive learning environment.

Furthermore, the program's incorporation of emerging trends and technologies, such as AI-driven marketing strategies and data analytics, showcases a forward-looking approach that positions participants at the forefront of the digital marketing landscape.

Overall, I am immensely satisfied with the Digital Marketing and E-Commerce course. Its comprehensive curriculum, practical orientation, and expert instruction have equipped me with a robust skill set and strategic insights to excel in the dynamic world of digital business. I highly recommend this course to anyone seeking to enhance their proficiency in digital marketing and e-commerce.

By Neerav D

Feb 25, 2023

The Foundations of Digital Marketing and E-commerce course provides a comprehensive overview of the key concepts, strategies, and tools necessary to succeed in the rapidly evolving digital marketing landscape. The course is well-structured and easy to follow, with clear explanations and real-world examples that help to bring the concepts to life.

The course covers a wide range of topics, including SEO, PPC, email marketing, social media marketing, data analytics, attribution, and more. The instructors are knowledgeable and experienced in the field, providing valuable insights and practical tips for success.

One of the strengths of the course is its emphasis on hands-on learning, with opportunities to apply the concepts learned in practice exercises and projects. This helps to solidify the learning and provide a practical understanding of how digital marketing and e-commerce work in the real world.

The course is suitable for beginners who want to gain a foundational understanding of digital marketing and e-commerce, as well as for experienced marketers who want to deepen their knowledge and skills. The course materials are accessible and easy to navigate, with helpful resources and support available throughout.

Overall, the Foundations of Digital Marketing and E-commerce course is a valuable and informative resource for anyone looking to succeed in the digital marketing landscape. It provides a strong foundation of knowledge and practical skills that can be applied in a variety of settings and industries.

By Muhammad B L

Mar 2, 2023

Foundations of Digital Marketing and E-commerce is an excellent resource for anyone looking to gain a deeper understanding of the world of online business. The course covers a wide range of topics, including search engine optimization, social media marketing, email marketing, content marketing, and more.

One of the things that sets this course apart is its focus on practical, real-world examples. The instructors do a great job of breaking down complex concepts and explaining them in a way that is easy to understand, even for those who are new to the field. The course also includes a number of case studies that illustrate how these concepts can be applied in practice.

Another strength of the course is its emphasis on current best practices and emerging trends. Digital marketing and e-commerce are constantly evolving, and the instructors make sure to cover the latest developments in the field. Whether you are looking to start your own online business or simply want to stay up-to-date on the latest trends in digital marketing, this course is a great resource.

Overall, I highly recommend Foundations of Digital Marketing and E-commerce to anyone looking to gain a solid understanding of the world of online business. The course is well-structured, easy to follow, and packed with practical insights and real-world examples. Whether you are a beginner or an experienced professional, you are sure to find value in this course.

By Ali R

Apr 2, 2023

I recently took an amazing Google course on building a strong online presence, and I can't recommend it enough! The course was well-designed and easy to follow, with a mix of video lessons, interactive exercises, and quizzes to help reinforce the concepts.

The course covered a wide range of topics, from search engine optimization (SEO) to social media marketing and content creation. I particularly appreciated the practical advice and real-world examples, which helped me understand how to apply the concepts to my own business.

The instructors were knowledgeable and engaging, and the course community was supportive and helpful. I also appreciated the flexibility of the course, which allowed me to learn at my own pace and on my own schedule.

Since taking the course, I've seen a significant improvement in my online presence, with more traffic to my website and more engagement on social media. I feel much more confident in my ability to build a strong online brand and connect with my audience.

Overall, I would highly recommend this course to anyone looking to build a strong online presence. Whether you're a small business owner, a marketing professional, or just looking to improve your digital skills, this course is definitely worth checking out. Thanks, Google, for offering such an amazing resource!

By Huligize L A

May 26, 2023

I am surprised by how much I have learned about e-commerce and digital marketing. I had a general understanding of these topics before, but this program has given me a much deeper understanding of how they work. I am particularly interested in the concepts of customer journey mapping and data-driven attribution. I think these concepts are essential for businesses that want to be successful in e-commerce.

I am also interested in the concept of content marketing. I think content marketing is a great way to reach new customers and build relationships with existing customers. I am excited to learn more about how to create effective content marketing campaigns.

The most unexpected thing I learned is how important it is to have a strong brand identity in e-commerce. I had never really thought about the importance of branding before, but this program has made me realize how important it is for businesses to stand out from the competition.

Overall, I am very happy with the program so far. I have learned a lot and I am excited to continue learning. I am confident that this program will help me to be successful in e-commerce.

I am confident that this program will help me to be successful in e-commerce. I am excited to put my new skills to the test and start my own business.

By Deleted A

Mar 13, 2023

The introduction part with the best teacher Joi made the entire course more easy to understand. At first I was overwhelmed and frustrated because I was new to this platform course and also didn't knew how it will go. Because I had no money for other courses .Then I came across coursera and I decided to take one . Because I was always been rejected as digital marketer because I only had a good theoretical knowledge but had no practical experience. Due to this I have been jobless. But I had to earn for family and also when I decided to opt for the course I had tears in my eyes because I already paid money for subscription and had no idea later how to use. I was wondering whole night whether I would be gaining the knowledge I needed to get the job. But later with few lectures I started enjoying everything. I had spent sleepless nights due to stress but this course liflift me up from there. Then I wondered whether I would be able to understand what the mentors will teach but Joi itself gave it a great start. Apart from course 3 course 1 and course 2 teachers Joi and Coach Ak are the reason II'm Feeling worthy and confident of continuing the course and having a hope that I will get a job after this course completion. Thankyou Google and coursera

By Shampa T

May 22, 2023

This is really an awesome course . I have learned so many skills in depth such as clear concept of Digital marketing and e-commerce, Use of digital channels ,different kind of job responsibilities in Digital marketing and e-commerce fields ,marketing strategies ,use of customer journey maps and marketing funnels ,difference between business goal and marketing goals , how to set SMART goals , different types of media ,basics of SEO ,SEM, Social media marketing ,Email marketing, Performance marketing , CLV and ROAS , Brand and Brand management ,what is metrics and it's use ,concept of data , data structure , data story telling , data visualization , data analytics , data ethics ,4 types of Attribution models e t c .

I suggest everyone who are interested in making career in this field should attempt this course . I believe that by completing this 7 courses I'm surely be able to find a good career opportunity . I eagerly wanted to grow with Google's certification courses .

I want to thank my instructors for helping me to understand the course and increase my knowledge .

By Fani K

Aug 21, 2022

A great start to learn all the basic terminology for the high growth fields of Marketing and E-commerce!

Thank you Google and Coursera for collecting all essential information and building this foundation background for these exciting fields!

Being a teacher myself, I loved the content, the structure as well as the examples given to enhance better undestanding, the consistent feedback provided to track and monitor the progress and finally the chance of networking and interacting with other participants via the discussion forum. What I would love to see is more interaction between participants and more live presence (e.g. instant messaging features) to increase community inolvement, to improve brainstorming and networking! This is something to consider for the next courses to come!

Once again, many thanks for the great content and value of this course, as I am currently developping a new skillset I cannot wait to master and prove later on. I look forward to the next courses of this professional certificate! See you soon!

By R L

Sep 3, 2023

I recently completed the "Foundations of Digital Marketing and E-commerce" course, and I must say it exceeded my expectations in many ways. This course is a fantastic starting point for anyone looking to dive into the world of digital marketing and e-commerce.

The course content is comprehensive and well-structured. It covers all the essential topics, from understanding the basics of digital marketing to more advanced concepts like SEO, SEM, and social media marketing

One of the standout features of this course is the practicality. It doesn't just provide theoretical knowledge but also offers hands-on exercises and real-world examples that allow you to apply what you've learned. This practical approach helped me gain confidence in my digital marketing skills.

Another highlight is the course's flexibility. It's entirely online, which means you can learn at your own pace and fit it into your schedule.

I highly recommend it to anyone looking to gain valuable skills in this fast-paced and dynamic field.

By Eliana R

Oct 21, 2022

This course is thorough in teaching the basics of Digital Marketing and E-Commerce, in my opinion. I have learned and retained so much information that all I want to do is share it with eveveryone. I want to tell anyone that they should to take this course and reap the benefits it brings along with it. I has opened my eyes to see how Marketing actually works. Now i am able to see a marketing strategy anywhere and think in the way a marketer would. I am now able to break it down in my head just by looking at a poster in a publoc space, an online ad, a televised ad, a social media ad and many other forms of a marketing strategy. Also learning that SEO is a thing and now not having to wonder why those ads on search engines are always there when I search on any of them. Learning there are many ways to narket a product or service varies for everyone and that not everything works for everyone. I truly do enjoy this course through its entirety. I highly recommend it.

By Ravi R

Jul 2, 2022

Greeting from Nepal!

First of all, i would like to express my sincere gratitude to all instructor associate with this course.

I am thankful for your valuable insight on digital marketing as well as e-commerce course of study. I hope this lesson and skill will be fruitful in my career advancement. I took this course because I am a marketing graduate hence, I believed I must develop more skill in digital marketing and e-commerce industry. I am going to use all the useful tools and skill in my day to day life, which enhance my knowledge and leads me to the better future in the large organization of the global market. I loved the entire session and some practical example of the real-world context. It helps us to know how it works in the industry hence, in future we can easily cooperate and do the needful accordingly.   Once again thank you very much to all the instructors, for guiding us & helping us.      

With Regards, Ravi Rayamajhi

By Lav J

Aug 11, 2023

These are the few points that could justify my rating:

1) The amount of details and explanation provided is great for a beginner.

2) The information is segmented in such a way that a person doesn't get bored and stays interactive during the session.

3)There is a lot of flexibility provided to the student which helps them finish the course according to their own pace.

4) The discussion section also provides a more intimate relation amongst the students taking the course and provides genuine views and feedback regarding related topics as well.

5) We also get a variety of views and inspiring stories of the employees at Google which gives this course a real life touch and feel.

The only thing I would like to improve is the difficulty of the questions asked. The questions can be a little tricky which would let the student apply their true knowledge with better hold on their concepts regarding the topics.

By Syed A H

Aug 9, 2023

I have just completed this course, and I can say it with confidence that it is designed and implemented in a way which serves the purpose of educating the students about digital marketing and e-commerce in a very effective way. It not only helps to develop basic concepts but a better understanding and a clear prospective of how this marketing and e-commerce works in the digital age.

I would highly recommended everyone to take this course to develop better and broader understanding of digital media and e-commerce and how this whole industry operates. Firstly, this course makes you realize that We are surrounded by a network of carefully planned and coordinated business strategies and technologies, and then helps you understand how it all works.

I want to take this opportunity to Thankyou Google and Coursera for their effort they have put in. undoubtedly, they have done a tremendous job!.

By Jeni B

Dec 19, 2022

I recently took the Foundations of Digital Marketing and E-commerce course and was extremely impressed with the quality and depth of the material covered. The course was well-structured and easy to follow, with a clear progression from the basics of digital marketing to more advanced concepts.

The instructor was knowledgeable and engaging, and made the material interesting and applicable to real-world scenarios. The course also included practical exercises and case studies, which helped to reinforce the concepts covered and gave me the opportunity to apply what I had learned.

Overall, I highly recommend the Foundations of Digital Marketing and E-commerce course to anyone looking to learn more about digital marketing and e-commerce. It provides a comprehensive overview of the field and serves as an excellent foundation for further learning and career advancement.