This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
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- 4 stars11.71%
- 3 stars1.61%
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来自FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE的热门评论
This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.
Very well organised and explained course. Recommended for anyone working in marketing or anyother field that wants to get in touch with digital marketing & e-comm concepts and terminology.
Did not teach what analytic tools we can use to analyse campaings and also a demonstration of fb and google campaign would have helped the candidated a lot more. But again a great course. Thanks a lot
A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.
关于 Google 数字营销和电子商务 专业证书
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?