With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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第 2 门课程(共 4 门)
完成时间大约为11 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将获得的技能
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
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可分享的证书
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100% 在线
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第 2 门课程(共 4 门)
完成时间大约为11 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版提供方
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Getting Started with Revenue Management
完成时间为 3 小时
11 个视频 (总计 52 分钟), 4 个阅读材料, 3 个测验
完成时间为 2 小时
Introduction to Segmentation
完成时间为 2 小时
9 个视频 (总计 57 分钟), 2 个阅读材料, 2 个测验
完成时间为 3 小时
Introduction to Forecasting & Budgeting
完成时间为 3 小时
11 个视频 (总计 55 分钟), 3 个阅读材料, 3 个测验
完成时间为 3 小时
Introduction to Pricing
完成时间为 3 小时
7 个视频 (总计 54 分钟), 3 个阅读材料, 3 个测验
审阅
- 5 stars70.21%
- 4 stars21.30%
- 3 stars5.58%
- 2 stars1.55%
- 1 star1.34%
来自营收管理基础:营收策略的基石的热门评论
由 WA 提供Jan 23, 2020
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
由 MV 提供Aug 20, 2017
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
由 LC 提供Jun 16, 2020
Very thorough course on Revenue Management. Liked the structure of the course as well as the pace. A lot of content was explained in a short amount of time.
由 T 提供Apr 23, 2021
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
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