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学生对 ESSEC商学院 提供的 Hôtel “De l'étoile” - a hotel in crisis? 的评价和反馈

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课程概述

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them....

热门审阅

DK

Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

FC

Jul 15, 2020

Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.

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1 - Hôtel “De l'étoile” - a hotel in crisis? 的 17 个评论(共 17 个)

创建者 Benjamin C

May 26, 2016

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May 20, 2019

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Oct 18, 2017

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Aug 11, 2019

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Mar 26, 2018

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Jun 16, 2020

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Aug 17, 2016

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Feb 19, 2019

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Oct 28, 2016