本课程是酒店管理：分销、营收和需求管理专项课程专项课程的一部分

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Peter O'Connor

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酒店管理：分销、营收和需求管理专项课程ESSEC商学院

课程信息

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In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner.  In addition detailed information about the hotel’s competitive environment will be provided by several industry partners.  Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.

As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

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第 4 门课程（共 4 门）

酒店管理：分销、营收和需求管理专项课程

完成时间大约为5 小时

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

可灵活调整截止日期

根据您的日程表重置截止日期。

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 4 门）

酒店管理：分销、营收和需求管理专项课程

完成时间大约为5 小时

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

授课教师

授课教师评分

4.66/5 （15 个评分）

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management

Information systems

49,902 个学生

4 门课程

提供方

ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

授课大纲 - 您将从这门课程中学到什么

周

周 1

完成时间为 2 小时

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

完成时间为 2 小时

6 个视频（总计 22 分钟）, 5 个阅读材料, 1 个测验

6 个视频

Introduction to the capstone project: Peter O'Connor1分钟

Situational Analysis: Peter O'Connor3分钟

First Interview with Greg Sayer, Owner of the hotel3分钟

Interview with Gabriella Bidewell, General Manager6分钟

Discussion between Sally Smith and Fred Adam, Revenue Mangers3分钟

Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3分钟

5 个阅读材料

Hotel de l'étoile income statement10分钟

Hotel de l'étoile Distribution Report10分钟

Hotel de l'Etoile market segmentation report10分钟

Smith Travel Research Report: Trend report10分钟

Hotel location map10分钟

周

周 2

完成时间为 1 小时

Questionning the brand?

完成时间为 1 小时

1 个视频（总计 4 分钟）

周

周 3

完成时间为 1 小时

Recommendations to the board Family

完成时间为 1 小时

1 个视频（总计 1 分钟）

周

周 4

完成时间为 1 小时

Implementation of the strategy

完成时间为 1 小时

1 个视频（总计 2 分钟）

审阅

4.7

17 条评论

5 stars
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4 stars
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1 star
3.48%

来自HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS? 的热门评论

由 D 提供Jun 15, 2020

This course is amazing. But bit difficult for beginners...

由 II 提供Aug 10, 2019

A course that makes your brain works. You analytical skills will be tested at maximum. Well done!

由 CG 提供Jul 3, 2017

Not that many people gave helpful feedback to me about my project, but I would still recommend this course.

由 DK 提供Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

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关于酒店管理：分销、营收和需求管理专项课程

Market hospitality services, manage demand, and optimize revenue.

This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

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讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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Hôtel “De l'étoile” - a hotel in crisis?

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