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Learner Reviews & Feedback for Influencer Marketing Strategy by Rutgers the State University of New Jersey

4.4
stars
177 ratings

About the Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

Top reviews

TM

Dec 19, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

GS

Feb 19, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

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26 - 50 of 60 Reviews for Influencer Marketing Strategy

By Emily H

Aug 31, 2020

Great course and incredibly insightful! So glad I was able to complete this on my own time.

By Mark Z

Apr 17, 2019

Loved this course! Learned a lot and excited to start influencer marketing.

By mai a b

Mar 30, 2022

Great course very informative and the instructor is very knowledgeable

By Surbhi S M

Mar 10, 2022

It a great course from the basics to advance of Influencer Marketing.

By Paula C

Jan 19, 2021

Very good course. Not so easy, not so hard. I have learned a lot!

By Ariana F

Mar 28, 2022

Excelente curso, se aprenden un monton de herramientas!

By Felipe R

May 28, 2021

Curso muito bom.Poderia melhorar o método de avaliação.

By Desislava A F - S

Dec 15, 2020

Very useful course with grate teacher.

By sai p g

Sep 24, 2020

Excellent course very very useful tnq

By Tero L

Aug 13, 2020

Excelent course, I learned a lot!

By karoly Y A O O

Jun 7, 2021

Muy bueno y recomendado

By Coral I C S

Jun 21, 2022

Muy buen curso!

By Nerys U

Nov 8, 2019

excelente

By ibrahim a

Sep 29, 2020

Thank u

By DHANYA A P

Jan 30, 2024

Super

By Gayatri R

Sep 27, 2020

good

By Lakshmi P

Sep 25, 2020

Good

By Peter S

Jan 24, 2024

This course is 7 years old. Some of the content is dated and is missing some more relevant platforms for video (like YouTube and TikTok). It also doesn't talk about marketing through podcasts. Greg is a very knowledgeable teacher. He's got both real-world experience as well as academic. I wish the videos would give a little indicator when to change the slide, so you can keep up, since the slides are hosted on a separate site and not included with the video. The material was well presented and does go over enough basics to make it feel worthwhile. I did like the assignments, as I took this class to prepare a real-world strategy for my company. As a side-note, I have already started building relationships with 5 YouTubers that have influence to my target audience. As they aren't charging, all I have to do is gift them product, my ROMI is going to be great. The biggest negatives about this class are: Dated and doesn't account for latest platforms/tools Doesn't cover anything AI Of the tools that are covered, not all are free nor have a free trial. There are probably alternatives these days The other students. While I don't mind the act of doing peer reviews, so much of their work was non-compliant with the rubric and a waste of my time. Overall, I would certainly recommend this course to anyone who wants to up their game. I proudly put this course cert on my LinkedIn profile.

By Paloma L

May 5, 2020

Me ha encantado el curso. El profesor se enrolla mucho en cosas que no son importantes, pero por otra parte, da claves importantes para introducirse en este mundo. Sinceramente, creo que si se quita todas las "historietas" que cuenta, y dejando lo esencial, se podría reducir a la mitad. No obstante, lo recomiendo. Ahora eso sí, paciencia.

By Sarah V

Oct 21, 2020

Overall, the class was very informative and helpful, one of the better marketing classes I've taken on Coursera. The video portions with the instructor could use a little work (ie: he's not looking at the camera many of the times, walks out of frame, etc), but overall is was good.

By Giridhar N

Sep 20, 2020

A very well designed curriculum, a very experienced and eloquent instructor in Mr. Jaroboe, and a delivery methodology based on cases. It was very informative and I was very much able to apply many of the concepts directly in my work. Thank you

By Nanya S

May 20, 2020

Has a lot of good information for beginners. However, towards the last two weeks, the videos have some editing glitches, and the transcribed part is incorrect in one of the videos. Overall it's still quite useful.

By Steph L

Sep 23, 2019

Very important to what I'm doing for my job & had some insightful lectures. Sometimes it can be repetitive, but I saw that as a chance to reinforce important points of the strategy.

By Ruggero B

May 8, 2020

Interesting content. I would suggest to Mr. Jarboe to use visual aid, slides during his lessons also for the Mooc's students. Maybe a course as public speaker