This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
- 5 stars78.30%
- 4 stars15.56%
- 3 stars4%
- 2 stars1.17%
- 1 star0.94%
来自INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING的热门评论
Thank you, Professor Rae, from the bottom of my heart! I enjoyed the class.
it was a bit hard, but i liked it, i saw things and learned new stuff about marketing, i field the gaps i have in my marketing knowledge
I loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.