This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
- 5 stars78.30%
- 4 stars15.56%
- 3 stars4%
- 2 stars1.17%
- 1 star0.94%
来自INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING的热门评论
Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
An amazing course to get an overview of the international sports and entertainment industry today.
Great professor, its fascinating to see how well he has researched about modern world cases and scenarios though being from 1960's generation .