Chevron Left
返回到 International Marketing Entry and Execution

学生对 延世大学 提供的 International Marketing Entry and Execution 的评价和反馈

298 个评分


This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....



Jun 12, 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.


Aug 15, 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.


1 - International Marketing Entry and Execution 的 25 个评论(共 43 个)

创建者 Divyang T

Aug 20, 2020

创建者 Alexandre B

Dec 8, 2017

创建者 Hasan Z

Sep 19, 2020

创建者 Luan M P d M

Oct 26, 2020

创建者 Gulnar M

May 9, 2020

创建者 Samuel B

Mar 22, 2021

创建者 Carolina S

Jan 13, 2020

创建者 Thomas M S

Jun 12, 2022

创建者 Annette D

Aug 16, 2021

创建者 Annesha K G

Mar 10, 2016

创建者 Giovanna F

Jul 31, 2020

创建者 Johannes B W

Sep 7, 2016

创建者 Kabera n A

Feb 1, 2021

创建者 Fausto R d B

Jan 24, 2020

创建者 Heidi B

Oct 16, 2019

创建者 Amanda M

Oct 20, 2016

创建者 Hyung J K

Aug 10, 2018

创建者 Dr V G

Aug 29, 2020

创建者 Davide S

Jan 1, 2022

创建者 Ibrahim K

Sep 19, 2022

创建者 Amanzharova A

Nov 15, 2020

创建者 Leydimar D J M

Apr 7, 2017

创建者 Dominik B

Mar 24, 2020

创建者 Malik A Y

Nov 20, 2020

创建者 Mosleh U C

Sep 12, 2020