This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
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- 4 stars17.44%
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来自INTERNATIONAL MARKETING ENTRY AND EXECUTION的热门评论
Very abundant amount of information was provided in terms of International Marketing strategies (7S).
enjoyed every moment and every challenge from the final test, looking forward to applying to real life situations in my work
Good course to understand how to enter International Marketing and execute it.
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !