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学生对 博科尼大学 提供的 时尚和奢侈品公司管理 的评价和反馈

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5,297 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1 - 时尚和奢侈品公司管理 的 25 个评论(共 1,292 个)

创建者 Camila T

Jan 23, 2017

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Apr 26, 2017

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Jan 24, 2018

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Mar 18, 2020

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Jul 28, 2019

创建者 Anastasia

Oct 7, 2018

创建者 VASILISA K

Jan 31, 2020

创建者 Vandana S

Jan 27, 2017

创建者 Wei Z

Feb 5, 2016

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Apr 20, 2020

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Dec 8, 2019

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Jun 23, 2020

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May 15, 2018

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Apr 22, 2021

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Mar 29, 2021

创建者 Mara M

Jun 12, 2019

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Mar 11, 2020

创建者 Sofia

Jan 26, 2016

创建者 Claudia C C

Nov 17, 2017

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Dec 15, 2020

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Dec 5, 2021

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Mar 20, 2017

创建者 Chitra B

Feb 24, 2019