Google
Make the Sale: Build, Launch, and Manage E-commerce Stores
Google

Make the Sale: Build, Launch, and Manage E-commerce Stores

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Google Career Certificates

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104,262 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,118 reviews)

|

99%

Beginner level
No prior experience required
23 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,118 reviews)

|

99%

Beginner level
No prior experience required
23 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 4 modules in this course

You will explore the field of e-commerce and learn about the benefits of selling products online. You’ll study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you’ll learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.

What's included

13 videos11 readings4 quizzes1 discussion prompt1 plugin

You will learn about different e-commerce stores, including Shopify. You’ll learn about creating, designing, and optimizing an online store to sell products. Then, you’ll build a mock Shopify store and create product listings for it.

What's included

10 videos10 readings2 quizzes1 discussion prompt

You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you’ll explore how seasonality affects e-commerce businesses. Finally, you’ll learn how to optimize an e-commerce marketing strategy to meet campaign goals.

What's included

9 videos9 readings6 quizzes2 discussion prompts1 plugin

You will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of a Shopify store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.

What's included

8 videos8 readings2 quizzes2 discussion prompts2 plugins

Instructor

Instructor ratings
4.8 (306 ratings)
Google Career Certificates

Top Instructor

Google
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4.8

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