Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.
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课程信息
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第 4 门课程(共 4 门)
初级
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
完成时间大约为6 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将获得的技能
- 2. Understand how to effectively link corporate social responsibility and social causes
- 4. Understand how to identify customers with desired behavior but negative predispositions
- 3. Understand how to identify customers who have predispositions but no desired behavior
- 1. Understand how to participate in social change
- 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 4 门)
初级
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
完成时间大约为6 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
User Centric Marketing for Planned Social Change (Part One)
完成时间为 2 小时
14 个视频 (总计 42 分钟), 4 个阅读材料
完成时间为 4 小时
User Centric Marketing for Planned Social Change (Part Two)
完成时间为 4 小时
12 个视频 (总计 33 分钟), 1 个阅读材料, 3 个测验
关于 Customer Centricity with Professor Jagdish Sheth 专项课程

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