Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
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来自MARKETING: CUSTOMER NEEDS AND WANTS的热门评论
It is good course for any Marketing fresher who want to know more about practical things in current market.
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Thank you for explaining everything so clearly and in an exciting way!