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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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626 - 650 of 5,308 Reviews for Marketing in a Digital World

By Zarine K

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Jul 3, 2016

Absolutely loving this course so far! I It's great that we can get valuable insights from other professors in the university as well regarding the applications of the latest technology in the marketing world.

By Shivangi M

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Jul 23, 2020

Amazing Course. It helps build basic concepts about marketing. Looking forward to completing all the courses in this specialization and apply all these skills in whatever ways possible to boost up my career!

By Samaha H

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Jun 16, 2020

You can really learn heaps about Digital Marketing from here! This course was an eye opener for me. Amazed to realize the world is so much technologically advanced and moving towards a much advanced economy.

By Ritesh G

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Aug 9, 2017

I am glad I decided to go ahead with this course. I believe the concepts taught here will really come in handy. The ease and pace of the learning is just amazing. Great job by the team putting this together!

By Grecia L H

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Feb 12, 2016

Esta es una muy buena opción para quienes quieren conocer el mundo digital visto desde una perspectiva de marketing.

El profesor Aric es verdaderamente bueno muy carismático y explica los temas bastante bien.

By Helen N S T

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Aug 28, 2020

The course is very exciting and has a good professor. He explained a lot of contents in detail and full of good and updated example. I had learn a lot from this course. Thank you professor and Coursera.org.

By Tsebaot F

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May 2, 2020

This course helped me face the difficulties i had on selling my products and providing services. Its a combination of all good recipes anyone would need to fully engage in this new era of Digital Marketing.

By MOHSIN H

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Apr 29, 2020

A perfect course to get complete insights on how the digital world has changed the Products, their Placement, pricing, and promoting strategies. Really enjoyed the course apart from the pace of Professor :P

By Arpita S

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Jun 19, 2018

i had fun opting this course and learned a lot of new things into the field and outside the field as well, even though it was virtual, the tutor provided well exposure to the outside issues and information.

By Shah S R

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Dec 5, 2016

It was really interesting course for me. I am not a student of marketing background. But the course was not problematic at all. The course helped me a lot to understand any analyze the new era of marketing.

By Adebiyi O

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Dec 1, 2020

Now that's how to deliver lesson instructions. I love the systemic approach to delivering lectures employed throughout this Course. It facilitates learning and helps with assimilation. Thank you Professor.

By Sara G

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Jul 13, 2020

The course was smooth and clear. It gives you an overview of how technologies are changing the marketing world. Well done. I'd highly suggest this course to all those who want to work as digital marketers!

By parag K

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Jun 24, 2020

The very first reason to opt for this course is that it gives you knowledge which you can directly apply to your running business and the assignments are really enough to open one's mind in business world.

By Fariya Y

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Jun 9, 2020

It was a really great journey! Learnt a lot from Mr. Rindfleisc. Thank You so much for making the course so much interesting and super easy! Course materials are really good and to the point! Thanks again!

By Adarsh T

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Oct 29, 2019

The course was great. Great Reading Material, Greater Assignments. All in all would recommend if one is looking to know the added advantage of marketing in the digital world. The course is very stimulating

By Omar J

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Jan 15, 2018

Great course! It has been a great joy to being in here. I learnt very good tools in this world of Digital Marketing. Professor Aric is very accurate in his comments and his scope of this course. Thank you,

By Maia C

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Oct 2, 2021

It was my first experience in online learning on Coursera. Must admit, that it was very interesting, informative and up-to-date course, that gave me the deep insights on the key basis of digital marketing

By Gabriela V

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May 5, 2021

As my second online course I can say that exceeded my expectations! The content is updated and really clear, the teacher is really pleasant also. I am happy that I have found Marketing in a Digital World.

By Mary J T

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May 13, 2020

THIS COURSE IS VERY AWESOME AND I HAD LEARNED A LOT AND DISCOVERED DIFFIRENT THINGS, LIKE TESLA, 3D PRINTING AND MANY MORE. ALL VIDEOS ARE VERY CLEARED. I WILL MISS THIS COURSE AND ALSO I REALLY LOVE IT!

By saheed o

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May 14, 2019

The facilitator,Aric and his team have been able to put together a very solid body of work that will aid individuals and companies who are into product marketing and help them move to the next level.kudos

By Camila A

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Apr 18, 2021

It was really good! these are topic I've seen my whole carrer but this course has made me think about it in a different way. I loved how it gave me a new perpective of things. Really helpful and dynamic.

By Olga M

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Dec 4, 2020

I find the course really engaging both in terms of lectures and practical tasks. Case studies are excitingly interesting. Thank you to Aric Rindfleisch for being so enthusiastic and involved. Just great!

By Ella H

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Sep 10, 2020

The course lets me learn more about Marketing in 4Ps, Product, Promotion, Placement and Price. what's more, the cases studies in the courses are helpful to gain better understanding of digital marketing.

By Manisha S

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Apr 16, 2020

Very in-depth and informative course about the Marketing in the digital world. The case studies helped to learn more about the real situation. Clear and crisp communication by the professor. Thanks much.

By AJIBODE E A

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Sep 11, 2020

I enjoyed this course a lot. The lecturer was very detailed and precise with a lot of good instances that helps to learn quick. I love it and I'm honoured to be privileged to learn under Professor Aric.