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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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676 - 700 of 5,307 Reviews for Marketing in a Digital World

By Li R

Jun 21, 2022

As a total newbie in the field of marketing I enjoyed the course very much and took so much out of it. Makes hungry for more....the lecturer is awesome and the topics are interesting. Thank you!

By Cheryl G S

Nov 21, 2020

The modules were excellently presented. I like the academic insights, practical recommendations, relevant examples and the topics for the peer-reviewed assignments. They are all very interesting.

By Arpita G

Nov 17, 2020

Here one can gain knowledge about a product's marketing as well as self-marketing. The topics are too easily explained which helps me the most. Even a non-marking person can easily go through it.

By Ibrahim S

Apr 1, 2018

This course full of great ideas and stories about how the digital world is changing marketing landscape and also provide you with recommendation about how to adapt to and influence these changes.

By Don R G

Nov 27, 2016

The control over the marketing mix has been shifting from the companies to the consumers, thanks to today's digital tools. If you have a mobile phone and access to the internet, take this course.

By Mane M

Apr 12, 2016

Very interesting and exciting course material, lectures and assignment. Thank you Aric and the team for this wonderful experience of learning lots of interesting insights about digital marketing.

By Sufyan B

Jan 16, 2021

I am thankful to Sir Eric for making this course highly interactive and deeply understandable. Thank You GIES and Coursera for helping me achieve another milestone towards a professional career.

By SUBI K

Oct 25, 2020

Very good course. Now I came to know more about the marketing skills that each company adopts and the techniques adopted by them. This course was very helpful for me about the digital marketing.

By Skorobogatova E

Oct 1, 2020

The professor was very nice, and fun to listen to. The content of the course was helpful, and totally understandable for a beginner or a student with little knowledge in marketing and economics.

By Yogi H C

Sep 13, 2020

The professor is one of the best I've ever seen. I love the approach he takes in this course and I absolutely have fun in this course. From the videos, assignments, case study. Everything is fun

By Imasha

May 9, 2020

It was a very interesting and a practical course. I was very excited about the course from the start. Gained good knowledge! I'm satisfied about the course, as an online course it did a goodjob!

By Ashish S

Apr 15, 2019

Nice course, I enjoyed learning about how digital is making changes to the traditional marketing landscape, the new trends that are coming and some innovative companies that are leading the way.

By Задойный А

Sep 2, 2015

Отличный курс, хорошо прочищает мозги, даёт множество интересных историй для обсуждения с коллегами за обедом.

=)

Ну и как приятный бонус - наличие русских субтитров к нескольким лекциям в начале.

By DEEPAK M

Jul 8, 2021

I truly appreciate you and your time you spent helping me in many occasions. Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.

By Shujie Z

Aug 5, 2020

This is a phenomenal course. The professor is easy to understand, and the various business cases are on point, which really helps me comprehend the key concepts of the course. High recommended!

By RISHIKA J

Aug 1, 2020

Would highly recommend to those who want to learn basics about digital marketing. Assignments provide you a good understanding of all the concepts and course is design in very effective manner.

By Sergio S

Jan 29, 2017

Perfect course. I did not even expect I will enjoy so much. Especially, if you got your Marketing knowledge based on old school, this course is the best way to refresh it and go further. Thx.

By Xiangyu S

Jul 2, 2021

Good lecture and prof. many fancy concepts and big strategies.

Eg. if you wanna study tactics for small businesses just skip this one . This is a strategy level for managers and marketing pros

By Esmeralda S

Oct 26, 2020

Absolutely enjoyed the contents covered in this course. The peer graded assignements encouraged creative thinking. I would defintely recommend taking this course and completing it with Honors.

By Nartay Z

Sep 21, 2020

I have really enjoyed working in this course. Great thanks to Illinois University and a separate gratitude to Professor Aric Rindfleisch for his engaging, sometimes even entertaining teaching.

By Ahmed G

Feb 22, 2020

really thank you so much for this course you are a great professor you give me a new site to a digital world and I hope to continue this specialization thank you so much

best regard, Ahmed Gabr

By Olesia R

Aug 22, 2019

Really useful and practical information for those who want to be a professional in the world of marketing. Awesome course! I recommend to anyone who wants to gain knowledge from professionals.

By Jonathan S

Oct 24, 2017

Excellent course. The exercises are practical and illustrates very well the concepts being taught. I would recommend this course to anyone who wants to stay relevant in their marketing jobs.

By Adel G

Nov 26, 2021

The Course vey useful . it is amazing and I learned what is the 4 Ps and I fully understand it because the content of course and material are Excellent and the instructor more than Excellent

By Deleted A

Jan 20, 2021

Excelente herramienta para poner en práctica, no solamente en parte personal, sino también profesional. Gracias por permitirme adquirir estos conocimientos que seguramente pondré en práctica.