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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,876 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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751 - 775 of 5,308 Reviews for Marketing in a Digital World

By saumith d

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Jul 22, 2017

This course is an excellent one for beginners, various digital marketing related concepts were explained in a simple manner, the exercises were very interesting and thought provoking.

By Issa M

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Nov 19, 2016

I loved this course but my only problem was regarding this course the video getting old, those videos were filmed in 2014 and we are in 2016 a lot of things has merged and discovered.

By Piter a a

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Oct 12, 2020

Wow this course was incredible, I learned a lot of things. each time I progressed more I was excited by what I would learn in each module and the study material provided is excellent

By 16_120 R H

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Oct 5, 2020

I have learnt lots new innovative things about digital marketing from this course . I loved this course as I feel very easy and comfortable to learn. It will be beneficial in future.

By Daniel R Z

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Aug 16, 2020

It was totally worth the time and effort. Undoubtedly one of the greatest online marketing courses so far! Both the content and the methodology were meticulously selected. Thank you.

By Angie P M M

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Jul 17, 2020

This is an amazing course! I was able to learn about different concepts and use them through case studies with brands and experiences that are changing the way we do marketing today.

By ASTHA P

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Jul 12, 2020

The content that was taught was very relevant to the current Marketing scenario. A lot of things that generally go unnoticed were well described in order to make the subject clearer.

By ABDUL B S

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Nov 1, 2018

it was wonderful experience for me . i have learn more from this course like co creation 3d print and other strategies fro marketing. i would like to do another course from coursera.

By aastha t

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Jul 10, 2017

This course has helped me understand the basics of Marketing in the era of internet. My favourite part is the case studies which add a whole new perspective to your marketing acumen.

By Sebastian L M

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Feb 12, 2021

Este curso me ayudo a tener una mirada basica respecto de como el marketing digital ha comenzado a cambiar la forma en que las empresas y las personas nos acercamos a los productos.

By Chervyn T

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Oct 25, 2018

Materials provided are sufficient to grasp the content taught in class. Would be good if there are resources in PDF ready for download rather than in paid reading sources (ie, HBR).

By Humam S

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Jul 10, 2017

I enjoyed this course , Material was Great and up to date , assignments requires a good deal of effort and comprehension of the curriculum provided ,every part of it was interesting

By Aitan M M

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May 5, 2017

Excellent course. I have never done a online course before, and this course has open my mind to how fabulous it can be! Thanks University of Illinois and Professor Aric Rindfleisch!

By Catherine S

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Feb 9, 2017

I enjoyed taking Marketing in a Digital World course. The information provided is interesting, video discussions are dynamic and up to date, the media material is of a high quality.

By SOUMYADEEP D

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Oct 30, 2020

Amazing course for anyone looking to go from basics to the advanced stage of Marketing and want to get familiar with the 4P's of marketing Product, Promotion, Placement and Pricing

By Fuad A H B E

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Sep 28, 2020

This course really help me a lot to understand how the market place is worked online as well as offline.

All thanks goes to the great instructor of this course Aric Rindfleisch sir.

By M. B

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May 20, 2020

Superb course that can be undertaken even by those who are not aware of even the basics in digital world, like me! Try this without a second thought. Thanks Illinois University! :)

By Prathmesh S

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Apr 23, 2020

I've never seen a professor so organized as Prof. Aric Rindfleisch! He made the course very interesting by citing amazing real-life examples! I am very grateful to you Professor :)

By Adham F

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Feb 6, 2021

A very nice course that was very helpful for someone looking to start his path in the digital marketing world such as myself. Hope I can continue studying the rest of the courses.

By JOSNA J

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Sep 4, 2020

It is a best course and was so easy to understand I love this course.I got so much knowledge and informations from this course and i like the mode of teaching and the assignments.

By Bagas B

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Jul 20, 2020

Very good & deep topic, supplemented by actual case study so as student we can feel it not just theory. How lecturer bring the topic is also very practical. Recommend this course.

By Intzar G

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Dec 9, 2021

hi everyone, my name is intzar gill, i am from pakistan.This course is very valuable.I RELAY LEARN BASIC THINGS.is really easy for me, i am very happy , i learn these all things.

By Emmanuel P

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May 17, 2021

Before I started to learn this course I was shallow in the marketing field after I have completed this course I'm confident to bring impact to the marketing industry and society.

By Rose S F N

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Apr 23, 2021

Totally different from what I expected from the course, this course actually opens my eyes/minds to what I do not know about the Digital World of businesses. Glad that I did it.

By Steward C

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Feb 7, 2021

I enjoyed this course mostly because it teaches marketing tools that are practical and currently being applied by businesses today. Concepts that I can also apply in my business.