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学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

16,696 个评分


This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



501 - 数字时代营销 的 525 个评论(共 5,268 个)

创建者 Amit K

Sep 30, 2020

Understood each and every concept very clearly, I'm very thankful to Professor Aric Rindfleisch for their exceptional teaching methodology. Now I'm more confident than ever and ready do implement those strategies in my startup idea.

创建者 Abu S M F

Jun 7, 2020

Talks about the 4 Ps of marketing in a digital context. Good course for beginning with digital marketing strategies, mostly talks about the theories with updated examples but implementation of these practices will be on the learner.

创建者 Santosh M

Apr 15, 2020

I am happy with the way teh course have been curated. The course have been explained in detail and with good examples. The campus interview with professors were very informative. Aric is indeed a great tutor. I look forward to more!

创建者 Elisa Z

Apr 26, 2021

Great course! As an MSc marketing student, I have to say that this course is very interesting and gives useful insights into marketing in a Digital World. The professor explains everything in a very detailed way and he's very good.

创建者 Imani M

Nov 10, 2020

The course has been really great. I've greatly enjoyed it. The lectures have been taught in such a way that's its easy to understand and the case-study cases have helped me as learner get a real life example of what is being taught

创建者 Madalyn M

May 17, 2020

I appreciated that the course was up-to-date with current events and new studies. I also thought the professor was very knowledgable and provided great information as well as fun case-studies. Highly recommend and would take again!

创建者 Manas S

May 13, 2020

A very elaborate course. This course brings one upto speed with the current trends in the digital world. It acts as a stepping stone and open visualization to the application of the digital tools in the brick and mortar businesses.

创建者 Tomas C

Jan 12, 2022

This course really engaged me in critical and creative way of thinking about digital marketing. I enjoyed many case studies here, specially about Tesla. The course was very actual and presented innovative concepts. I recommend it!

创建者 Gary S

Oct 29, 2020

The course was very interesting and worthwhile. I have an MBA already, but it was some time ago. I really enjoyed being back in a (virtual) classroom setting and taking the course. I learned a lot and it was a great experience.

创建者 Silvia C

Jul 26, 2020

Matched expectations, well calibrated in terms of information, examples and workload. No fluff, all useful. I particularly liked the "dive ins" with the academic perspective, and the challenge of the honors assignments. Thank you.

创建者 Nina M

May 7, 2020

An extremely interesting course, adapted to today. It revealed to me a whole other dimension of digital marketing and encouraged me to look at things differently. During the course, I made a firm decision to start my own business.

创建者 Thanakorn K

Aug 1, 2019

Great experience joining the course, there are many useful information and case study. This course can enhance my knowledge for such one who know zero in marketing like me. Looking forward to join the next course as soon as I can.

创建者 Mohamed M

Aug 17, 2021

Excellent course highlighting the changes in approach to Digital Marketing. The course works was very relevant and the case studies reinforced the objective being taught.

I would recommend this course regardless of your position.

创建者 Esther c

Jul 26, 2020

It has an exciting opportunity to study this course,the lectures were educative with detailed explanations, examples, the case study and Peer-graded assignment went a long way to give me the clue of what digital marketing entails

创建者 Ojasvini S

May 29, 2020

It's a good course. I learned about all these new business models and brands. It surely gives you perspective. The peer-graded assignments helped me fine-tune my skills further and I received some valuable feedback from my peers.

创建者 susheel s

Jun 30, 2019

Very straightforward and critical points around Marketing is covered through this course. The peer assignments are interesting too, which lets us reflect and share our understanding of a concept. I'd highly recommend this course.

创建者 Kumar V

Mar 8, 2018

All the courses out there just focuses on the How-to part of any digital marketing channel, which can only give you 1/4th of the complete knowledge. This is a must course for anyone looking to biuld a career in Digital Marketing.

创建者 Felipe D M

Mar 7, 2018

This course is great, it gives students not only very good insights about the current Digital landscape, but also tools to navigate into it. It's ideal for people who want flexibility and are disciplinated to study on their own.

创建者 siddhesh s

Jan 5, 2021

very great course and systematically planed loved the teaching and the invaluable knowledge with is given by Aric Rindfleisch sir

thanks you so much for the great course every one must do your perspective will change drastically

创建者 Malia D

May 4, 2020

Very helpful course! Provides lots of relevant information on the marketing mix, current digital strategies and best practices in today's marketing world. Would recommend for people who have some marketing or business knowledge.

创建者 Erica B

Aug 7, 2015

Great course! I've been very satisfied with the topics treated and about the teaching model.

The exercises and the practical assignments have often been time consuming and this is why I found them effective and useful.

Thank you


Mar 18, 2021

This course helped in Learning new concepts and practical example of digital marketing techniques that the company used. The notes feature is very good, we can save what we want. Giving exam is also very easy as ut is flexible.


Sep 24, 2017

The course is quite good and very helpful for me.

But I’ve also got some suggestions:

some of the tools are not very latest popular tools or not global tool. for example, the Redlaser is not well developed in global environment.

创建者 Saeed A Q

Aug 25, 2016

Unforgetable method of teaching, in this course we are not studying we are learning automatically. It is like a method & topic & way of teaching that automatically involved the people. And at the end you understand completely.

创建者 Eman E B

Feb 20, 2016

Really Amazing and Great Course !!! Thank you Professor Aric for all the hard work you put in this course ! you really opened my mind to many new things that i could have never learned or enjoyed in my local education! THANKS!