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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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701 - 725 of 5,308 Reviews for Marketing in a Digital World

By JOSE M P C

•

Oct 15, 2020

Excelente curso, excelente instructor. La metodología es fácil de seguir y fácil de usar, con gran aprendizaje debido al muy buen material usado y proveído. ¡Felicitaciones! 100% recomendado.

By Princes S N G

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Jul 27, 2020

Muy buen curso, el profesor explica las cosas con claridad y con ejemplos muy actualizados. El contenido del curso muy interesante e instructivo, se aprende fácil con la metodología empleada.

By Namana S H

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Jun 7, 2020

The course helped me to learn a lot about how digital tools are impacting today's market and apart from these i have learnt a lot of new terms from this course which i don't even have a idea.

By Navid B M

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Jun 4, 2020

That was great learning. Thanks a lot, Aric. Your way of teaching and presentation is out of the world. I will suggest this course to all who are willing to take the key concepts of marketing

By Juan C V O

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Jan 15, 2021

Excellent content, novel and entertaining, easy to understand with a language for all audiences. The materials and practical exercises provided are useful and the teacher is very motivating.

By Efren G C

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Dec 13, 2020

Great course, excellent update on this topic, brilliant presentation by Aric, the examples presented here very current, comforting participation of the other participants.

Thanks to all.....

By Rizwan A S

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Jun 27, 2020

It was an amazing course overall as well as Professor Aric Rindfleisch design of coursework was very innovative. It taught us marketing and its gradual transformation into the digital world.

By manvi S

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May 27, 2021

loved the course, the way it was taught, the examples, the professor everything was just perfect. every student seeking to learn digital marketing should definitely go through this course.

By Michelle S

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May 12, 2021

I really enjoyed my course and I am happy to complete it! The instructor, Aric Rindfleisch explained thoroughly and also the importance of marketing in a digital world. Highly recommended!!

By Colleen S

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Feb 8, 2021

As a marketer with 25 years experience, I found this intro to be an interesting refresher on some topics and a great source of info on newer information and strategies. I highly recommend.

By José G C P

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Dec 11, 2020

This course is excellent because the Professor has total command of the subjects related to Digital Marketing. Moreover, his lectures laid on very interesting and recent investigations. ..

By valentina g v

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Oct 2, 2020

This course made me realize that digital marketing is very broad, in addition to knowing concepts that i had never heard before, it was very interesting to learn new thinks about marketing.

By Pallab K

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Jun 19, 2020

The teacher is awesome. I have become his big after listening to his lectures as his way of explaining is really cool. Thank You, Coursera for providing such courses on the online platform.

By Harolyn A (

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Aug 31, 2018

Excelent course.

There is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.

Also everything is clearly explained.

By Mary B M

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Oct 31, 2017

Great course, Aric. Keep it up. I really enjoyed your style, and reviewed many lectures more than one time. Thank you for your travels, too. It's good to see you engaged with your students.

By BEHR

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Sep 24, 2016

Really GREAT !!

Many examples rooted in reality, some academics too... Very smart & compelling.

It simply updates me about digital stakes and helps me anticipate future trends/opportunities.

By Lerato P J

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Jan 27, 2021

Very interesting course, I've learnt how the digital world has affected marketing principles. I also learnt new marketing strategies that firms are currently applying in the digital world.

By Zainab S

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Jul 7, 2020

This course has really been helpful , very educative , informative. I would 100% recommend anyone to take a course in Marketing in a digital world.

You will absolutely enjoy the experience.

By JATI R

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Jul 3, 2020

i am really thankful for the opportunity to enroll in this class,the the lecturer is a good guy,the knowledge are quite easy to understand,and overall, its a very very worth it experience.

By Sammed A

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May 20, 2020

I learnt new digital tool for marketing also got broad view on 4P's. Practical recommendation are very useful. I feel great to join this course and completed with good knowledge.Thank you

By Tanya

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Aug 27, 2019

I loved it so much! This course helped me to gain a lot of knowledge about how brands work and interact in digital world. And I’m sure this information I would’ve never find anywhere else.

By Yuliya S

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Dec 26, 2020

Thank you for the great Digital World Marketing course. It was an unforgettable journey into the world of new marketing models, strategies and reinforcement of the old marketing approach!

By Key L J M Z

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Oct 22, 2020

I really like the course and all the examples I learned about digital tools in a marketing world. I am very happy and grateful with the opportunity , it has been very helpful this course!

By owais a

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Oct 3, 2020

It was a very informative course, I learned some new concepts about marketing which I haven't studied before. I would recommend this course to everyone who wants to be a digital marketer.

By Swarnima G 0

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Jun 12, 2020

I would suggest that the ones who are more interested in surfing online and are planing to make there career in the marketing field should try this course, it is helpful and interesting.